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Analysis of some factors affecting business performance from non-financial aspects at enterprises in Nam Dinh province

Nguyen Anh Thi Lan, Nguyen Linh Van, Truong Hang Thanh, Bui Thuy Thi

Annals of Computer Science and Information Systems

2021

Vol. 28

19--27

Business performance of enterprises is evaluated by many different models, most of which use financial measures. However, traditional financial measures cannot provide information for strategy development because they skip customer satisfaction and quality of products and services… Therefore, non-financial measures for business performance is gaining a special advantage, in which the Balanced Scorecard model (BSC) with customers, internal processes and development training as non-financial measures has been widely recognized by many companies and highly regarded by many researchers for its role in the strategic management of enterprises. This article aims to examine the factors affecting business performance from non-financial aspects (customers, internal processes and development training) of enterprises in Nam Dinh province. The study used the quantitative research method and SPSS 26 data processing software, and is based on the estimated linear regression model with 520 feedbacks from enterprises in various fields of operation in Nam Dinh province in 2020. The research results show that the factors affecting business performance in terms of non-financial aspects are ranked in the following order: (1) Use of resources, (2) Market orientation, (3) Information technology (IT), (4) Local policies, (5) Capital accessibility and usage, and (6) State policies. On that basis, the article proposes some suitable solutions for managers to improve the business performance of enterprises in Nam Dinh province.