Any company willing to maintain its market position has to search and implement innovative products and services. Integrated development of enterprise’s innovative activity requests a constant search for new technologies and new organizational forms. Ability of effective management of innovative projects becomes a crucial issue. The paper presents a characteristic of innovative projects accordingly to OECD standards. Project management concepts based on Project Management Institute (PMI) and International Project Management Association (IPMA) procedures have been discussed. Key success factors have been defined, i.e.: obtaining assumed project outcome (range), project implementation conform to planned schedule (deadline), maintaining project costs under a certain limit (budget), quality (are the customers satisfied?), resources (team losses and interpersonal relations). Tables comparing product innovativeness with fields of requested know – how for particular product innovativeness levels have been elaborated. Finally, SCRUM method of adaptive project management aiming at providing possibly optimal outcome has been described.
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