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2 2023

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Social capital and digital transformation of startups in Vietnam during the COVID-19 pandemic: the mediating role of human capital and access to resources

Nguyen Thi Thuy Quynh, Ghi Tran Nha, Nguyen Tan Trung

Management Systems in Production Engineering

2023

nr 1 (31)

33--42

Based on social network theory, the study explained the digital transformation process of startups in Vietnam during the outbreak of the COVID-19 pandemic. The study examined the relationship between social capital, human capital, access to resources, and digital transformation of startups in Vietnam. The study used Partial Least Squares - Structural Equation Modelling (PLS-SEM) with a sample size of 230 startups managers. The results show that there are positive and statistically significant relationships between social capital, human capital, access to resources, and digital transformation. The results also reveal the partial mediating roles of access to resources and human capital in the relationship between social capital and digital transformation. The results proposed some managerial implications for startups managers in building relationship networks with stakeholders such as government agencies and business partners (customers, competitors, suppliers, and providers of digital platform services). Through managers' social capital, accessible resources and the improvement of human capital have accelerated digital transformation for startups to escape the crisis of the COVID-19 pandemic. Finally, the study presented some limitations and directions for further research.

Social capital and digital transformation of startups in Vietnam: the mediating role of access to resources

Nguyen Dat Hoang Anh, Tran Ghi Nha, Tran Khoa Dang, Nguyen Thach Ha

Management

2023

Vol. 27, no. 1

184--200

The purpose of this study is to use social capital theory to explain how startups in Vietnam undergo the digital transformation process. The study investigates the connection between social capital, resource access, and digital transformation in Vietnamese startups. 230 managers were analyzed using the Partial Least Squares Structural Model (PLS-SEM). The study found a positive correlation between social capital, resource access, and digital transformation. Additionally, the study looked at the role of resource access as a mediator between social capital and digital transformation. The findings of this study hold immense importance for managers seeking to establish social capital with stakeholders, including government agencies, customers, competitors, and suppliers in the digital platform services industry. Leveraging social capital can increase managers’ access to crucial resources, especially during the Covid-19 pandemic. The study acknowledges its limitations and identifies areas for future research.