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Lifestyle as determinant of edible insect food consumption among selected members of Generation Z

Platta Anna, Mikulec Anna, Radzymińska Monika

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2024

z. 198

409--425

Purpose: This study aimed to determine whether the lifestyles of young consumers (students) in Poland can influence their attitudes towards foods containing edible insects. Design/methodology/approach: The empirical survey was conducted via an online platform (CAWI) among 749 students in Poland in 2023. Findings: The younger consumers, namely students, were characterised by positive attitudes towards food with edible insects. These consumers demonstrated an attentiveness to the consumption of foods with high nutritional value, a tendency towards physical activity, and a lack of attachment to the culinary traditions of their region of origin. Research limitations/implications: The research has certain limitations. Despite the large size of the study group, the results obtained are not representative and cannot be generalised to the population of students in Poland. Practical implications: The results of this study may be of use in the development of new edible insect-based food products. Social implications: The research adds to the knowledge of the dietary behaviour of young adults (Generation Z) by taking into account lifestyle variables. Originality/value: The study of young consumers' preferences, acceptance, and willingness to try, eat and/or buy insect-based foods plays a key role in the prospects of entomophagy in Poland.