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Image management of a physical recreation instructor

Dziatkiewicz Michał, Cichowski Paweł

Organizacja i Zarządzanie : kwartalnik naukowy

2019

nr 2

5--17

The article addresses the issue of managing the image of a physical recreation instructor. It is necessary to undertake an analysis of the subject matter due to the dynamic development of physical recreation services, and significant competition in the provision of them. The article starts with discussing the concept of sport and its relation to the concept of physical recreation. Then, one of the forms of physical activity, namely hatha yoga, is discussed. Subsequently, the entities authorized to conduct physical recreation classes are presented, with particular focus on the physical recreation instructor, including the qualification requirements placed upon them, the tasks assigned, and the effects of their services. The article also discusses the results of surveys concerning the expectations of class participants towards instructors in terms of their professional qualifications, competencies and predispositions. Based on the survey results and the positions adopted in the literature, the methods for managing the image of a physical recreation instructor, including the legal risks of the instructor, are also presented. The article also draws attention to the possibility of adopting the academic yoga model in image management while discussing the assumptions and benefits accompanying this model.