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Factors influencing the purchase of regional wines by the Millennial generation from the Lubusz Voivodeship

Michałowska Mariola, Kułyk Piotr, Pietrow Leonard

Management

2023

Vol. 27, no. 2

26--44

The main aim of the study is to identify the most important conditions favoring the development of the Lubusz wine market, with particular emphasis on examining the involvement of young buyers (Millennium generation) in the purchase of Lubusz wines and the impact of factors determining their behavior, including situational ones related to the purchase and consumption of wine, as a generation in an increasingly more responsible for expanding the market. In addition, determining the demographic and economic profile of consumers consuming regional Lubusz wines, as well as proposing practical solutions for building a competitive advantage by the wine industry and wine sellers based on factors shaping the purchase of regional Lubusz wines. In the research procedure, the authors used literature analysis and survey research conducted among young consumers from the Lubusz Voivodeship. The research shows that the purchase of wine is associated with young consumers’ perception of it as supporting the Lubusz region in its development. However, the purchase determinants include taste, quality, bouquet, and positive information about the wine. In turn, the main reasons for not making purchases are not drinking alcohol and too high a price.

Water and Sewage Management in The Districts of Lubuskie Voivodeship, Poland

Płuciennik-Koropczuk Ewelina, Myszograj Sylwia

Civil and Environmental Engineering Reports

2022

Vol. 32, no. 4

345--375

Since 1991, Poland has been taking steps to organize the country's wastewater management in order to meet the requirements of Council Directive 91/271/EEC. The current goals to achieve the said requirements are set in the VI update of the National Urban Wastewater Treatment Program (KPOŚK) and has to be achieved to 2027. The article presents the status of water and wastewater management in the districts of Lubuskie Voivodeship, Poland in 2021, in relation to year 2017. The degree of water supply and sewerage system, as well as wastewater systems management in individual agglomerations of Lubuskie Voivodeship are defined.