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1 Architektura Krajobrazu

1 2005

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"Dom Warmiński" - budowanie tożsamości regionalnej Warmii

Łaguna W., Jaszczak A., Juszczyński M.

Architektura Krajobrazu

2005

nr 1-2

72--79

The imagination of Warmia as an attractive tourism region was dominated by popularity of Mazury. This is the reason why the tourism movement and tourism potential on the domestic and international market isn't used. Also competitiveness and activity of the investment, especially in rural areas. The goal should be based on the contemporary reasoning of regionalism, including the regional identity of Warmia, as an element of the universum, the European area of history, culture and nature. Basing strategy of the Warmian House Program is creating a good image in the frame of revitalization of the regional identity. Introduction to the Warmian House Program projects, which consist of native, Warmian tourist project, will be motivation to develop rural tourism enterprise. This project will be created in different areas: A. Cultural and natural heritage of region B. Public tourism infrastructure (routes and tourism attractions) C. Tourism enterprise D. Promotion of the region and the Warmian House Program.