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Purpose: The growing need to achieve the goals of sustainable development has extended the role of entrepreneurs to "eco or green-entrepreneurs" who, through commercial entrepreneurial activities, strive to solve social and environmental problems. In this context, it is important to define the intentions of entrepreneurs that influence the creation of new ventures that take into account the principles of sustainable development. The article aims to fill the gap in the impact of four values such as: social altruism, environmental altruism, egoism, and hedonism on the process of shaping intentions in the field of sustainable entrepreneurship among young people. Design/methodology/approach: In this study, in addition to the analysis of the literature on the subject, the results of surveys conducted in the period from March to May 2023, among 156 secondary school students, were used. The test of impartiality X2 and T Czuprow's convergence coefficient were used in the study, with a significance level of a = 0.05. Findings: This study identifies the values influencing future green business creation. From a practical point of view, the results suggest that in the process of shaping entrepreneurial intentions, values that go beyond the individual are of the greatest importance. Research limitations/implications: The research carried out is an implication for further research, including new values that affect the process of entrepreneurial intentions in the field of sustainable development. This will allow us to define the future attitudes of sustainable entrepreneurship. Originality/value: Previous research on the impact of values on pro-environmental entrepreneurial intentions concerned mainly the study of students, not including young people aged 15 to 19. Thus, this research is the basis for shaping curricula related to sustainable entrepreneurship.
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