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Purpose: The aim of the article is to presents rules, requirements, and norms for quality management and health safety assurance systems among small and medium bakeries. Design/methodology/approach: The literature research and the critical analysis of both, the national and foreign subject literature have been used as the research methodology. Findings: The article presents rules, requirements, and norms for quality management and health safety assurance systems among small and medium bakeries. This group of businesses does not have the obligation of implementing or certifying specific systems. They are, however, implemented in order to increase the quality of the bread or reach a better market position. Also, the results of a 2022 study of 53 bakeries’ implementation of individual quality management systems are presented in the paper. The study shows an important role of the implementation of coordinated systems in the increase of quality of bread. Theoretical considerations and the results of a questionnaire study allowed the author to discuss and explain why neither the TQM system nor the BRC standards were implemented in small- and mediumsized bakeries. Practical implications: Practical implications include taking into account the indicated determinants that implementing the quality assurance system and assuring health safety in the light of increasing bread quality will be an important solution in making a number of decisions by managers and bakery owners in terms of strategic use of them. Originality/value: Proper implementation of the rules for implementing the requirements and regulations regarding quality management systems and ensuring health safety on the example of small and medium-sized enterprises in the baking industry - allows you to build and maintain a long-term competitive advantage in small and medium-sized bakeries in the baking industry. The results of research on the implementation of quality management systems and ensuring the health safety of bread confirm the legitimacy of using integrated quality systems. They will have a fundamental impact in the long-term perspective of innovative management of bakery managers and owners.
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