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Application of the SWOT-TOWS analysis as a supporting tool when selecting a strategy for the implementation of local concrete roads

Brycht Natalia, Ulewicz Małgorzata

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2023

z. 172

61--71

Purpose: The aim of the article is to present the practical application of the SWOT-TOWS analysis when choosing a strategy for the implementation of local government roads in concrete technology. Design/methodology/approach: The research includes the identification of the characteristics of concrete pavement and the indication of the most advantageous action strategy using the SWOT analysis extended by examining additional TOWS connections. Elements of the statistical and observational methods were used, based on literature reports. Findings: The analysis showed a correlation between internal and external factors, which resulted in the selection of the most optimal solution in the examined case, which turned out to be an aggressive strategy. Research limitations/implications: The presented analysis is not comprehensive, but it is a helpful tool for strategic analysis, the results of which are important information for further research on the discussed issue. Practical implications: The presented analysis can be successfully used by investors and contractors as an auxiliary tool when choosing a road investment implementation strategy, thanks to the possibility of adjusting the criteria of weights conditioned by the location of a given project and the agreed preferences. Originality/value: Simultaneous use of the SWOT-TOWS analysis with other analytical tools will allow in practice for quick and easy decision making when choosing the most advantageous strategy for the implementation of road investments.

SWOT-TOWS analysis as a planning tool of process improvement based on PDCA cycle in service enterprise

Kowalik K., Klimecka-Tatar D.

Zeszyty Naukowe. Quality. Production. Improvement

2017

No. 1 (6)

152--162

The aim of this paper is to carry out a SWOT-TOWS analysis for a service enterprises - the chosen cinema. The SWOT analysis may be useful planning tool of process improvement based on PDCA cycle that is an interative, four- stage approach for continually improving. The article contains precise diagnosis of internal and external environment of the chosen service enterprise and the choice of the most matching strategy that could maximize strength, reduce weaknesses, take advantages of opportunities or minimize threats.