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EN
The purpose of this article is to present the new ISOWQ Rank ranking algorithm for the technical assessment of website quality. For evaluation purposes, the algorithm takes into account the IT technologies used on a website, compliance of the source code with the applicable standards and the structure of the text content. The paper also includes the results of comparative ranking algorithms.
PL
Celem artykułu jest prezentacja nowego algorytmu rankingowego ISOWQ Rank do technicznej oceny jakości strony internetowej. Algorytm do oceny bierze pod uwagę wykorzystane w serwisie WWW technologie, zgodność kodu źródłowego z obowiązującymi standardami oraz strukturę tekstu. W artykule zamieszczone są wyniki badań porównawczych algorytmów rankingowych.
2
Content available remote Importance of Search Engine Marketing in the Digital World
EN
Object tracking is one of the vital fields of computer vision that detects the moving object from a video sequence. Internet has changed the world to global village. Due to improved connectivity and increase in data usage, any new or existing products or services can reach the consumer easily through digital marketing. Apart from creating a content rich website for a product, it is highly important that the website is at the top of the Search Engine Result Pages (SERPS) of a Search Engine. The technical aspect of Search Engine Marketing Management (SEMM) of the website can be substantially improved by carrying out Search Engine Optimization (SEO) analysis of the website. The SEO tool can be utilized for increasing the website traffic and consequently increasing the sales revenue. This paper focuses on the interlinkage of Search Engine Marketing and Search Engine Optimization. The paper also provides the impact of Keyword analysis and the other SEO friendly techniques that positively affects the digital marketing.
EN
The article describes the immense potential of using websites and their optimization in technical and content aspect, with the aim of building prominence in natural Google Search results. The study also presents the functionality of service research tools, website return links, and website research tools.
4
Content available Who is Asking and for What: WHOIS Traffic Analysis
EN
The paper presents analysis of WHOIS requests for 13-month period. Both requestor address and the domain name being requested are analyzed, showing that WHOIS traffic can be roughly classified into systematic scanning of domain names and individual low-volume activity, mostly targeting very popular names. The comparison of requested names with standard dictionary entries reveals typical mutations for registered names, and mutations performed by scanning automata. As most popular names in WHOIS coincide with standard top website ranks, the ways of utilizing WHOIS data for the benefit of Internet community as a whole, are proposed.
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