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EN
Purpose: The objective of this article is to present a new direction in management (POS) from social responsibility perspective, using clusters as an example. Design/methodology/approach: The article is based on an in-depth literature analysis, taking into account the definition of Positive Organizational Scholarship and corporate social responsibility. The subject of the analysis will be clusters as network organizations. Findings: The concepts presented in the article are the Positive Organizational Scholarship, the subject of which is the cause and effect chain. Its initial link is the specific configuration of organization resources and the final link are the results that are a proof of the organization development. The second discussed concept is corporate social responsibility that is the foundation for Positive Organizational Scholarship. The system of Corporate social responsibility management, in particular the ISO 26000 standard, is a key factor for the development of the abovementioned concept. Research and practical limitation/implications: The research is of theoretical nature. It is an introduction to quantitative and qualitative research in selected clusters, taking into account POS and CSR provisions. Originality/value: The article is an original approach to the activity of clusters in the context of corporate social responsibility and Positive Organizational Scholarship.
EN
The objective of this article is to present the fundamental theses of positive psychology regarding human behaviour and the options of applying the positive psychology achievements in the theory and practice of organisation and management. A solution to achieve this goal can be the concept of Positive Organizational Scholarship, developed by the researchers of University of Michigan. This approach focuses on the employees and on the intellectual capital of an organisation.
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