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Modelling the effectiveness index of digital marketing strategy oriented to increase the popularity of maritime education

Mickienė R., Valionienė E.

TransNav : International Journal on Marine Navigation and Safety of Sea Transportation

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2021

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Vol. 15 No. 3

559--567

EN

Digitization of the maritime transport formed a paradoxical situation of an increased interest in informatics and data sciences among youth, whilst the level of interest of these programmes in the maritime education and training (MET) field remained relatively low. Based on theoretical modelling the solution to the problem is divided in two parts, one of which is related to adding data sciences to MET and the other refers to increasing intensity of digital advertising to solve the problem of low knowability index (KI) of MET. The research showed that KI is the output of effective digital marketing strategy. Thus, all parameters characterizing effectiveness could be divided into categories and by applying AHP methods the weight of each criteria could be assessed. Based on the weights and on the analytical measurements collected from monitoring tools the KI was calculated. Analysis of KI component and whole KI found out main ways of increasing MET popularity, which could be implemented through on increasing advertising intensity in the social networks the whole year and also by adding new content which are related within the digitization into MET study programmes’ modules.

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Research on Maritime Education and Training in China: A Broader Perspective

Dong W. H.

TransNav : International Journal on Marine Navigation and Safety of Sea Transportation

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2014

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Vol. 8, no. 1

115--120

EN

China’s Maritime Education and Training (MET) has been providing numerous talents for its shipping industry in the past decades. However, the traditional Chinese MET emphasized more on crew training but ignored shipping services’ fields. This paper firstly redefines the concept of MET from a broader perspective, then outlines the current status quo of MET in China from the new broader angle, consequently analyzes the main problems of Chinese MET, and finally proposes suggestions for regarding governments, institutions, as well as shipping companies, aiming to offer valuable ideas during the process of decision-making.

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A Neuroscience Approach in User Satisfaction Evaluation in Maritime Education

Papachristos D., Nikitakos N., Lambrou M.

TransNav : International Journal on Marine Navigation and Safety of Sea Transportation

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2013

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Vol. 7, no. 3

319--326

EN

The evaluation with the use of neuroscience methods and tools of a student’s satisfaction – happiness from using the e-learning system (e-learning platforms, e-games, simulators) poses an important research subject matter. In the present paper, it is presented a research on course conducted in the Marine Training Centre of Piraeus. In particular, this research with the use of a neuroscience tools-gaze tracker and voice recording (lexical analysis), investigates the amount of satisfaction of the students using Engine room simulator (ERS 5L90MCL11, Kongsberg 2003 AS) and ECDIS system by monitoring the users’ eye movement and speech in combination with the use of qualitative and quantitative methods. The ultimate goal of this research is to find and test the critical factors that influence the educational practice and user satisfaction of e-learning marine systems and the ability to conduct full-time system control by the marine crew.

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Maritime Education – Putting in the Right Emphasis

Ali A.

TransNav : International Journal on Marine Navigation and Safety of Sea Transportation

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2009

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Vol. 3, no. 2

233--236

EN

Education is the first step towards the effective and efficient utilization of the available resources. Same is the case with maritime sector and industry. Our maritime cluster is handicapped with respect to the educational needs and their fulfillment. We need to come up with institutions of world ranking for maritime education. Whether it is port sector or shipping industry, coastal zone development or environment protection, what we need is to have means to educate our people for all tiers and types of organizations in maritime domain.

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Social Impacts on the Maritime Education – a Case Study of National Kaohsiung Marine University in Taiwan

Hu Jia-Shen, Chang S. W., Chen T. S.

TransNav : International Journal on Marine Navigation and Safety of Sea Transportation

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2008

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Vol. 2, no. 2

197--203

EN

Recent developments in Taiwan toward the technology intensive country, the employment of cost effective foreign labors by shipping companies, the widespread of universities and the internationalization of shipping industries propose considerable threats on the quality assurance of maritime education. A resultant crisis for lacking on-board seafarers with managerial levels has urged the consolidation of governmental, private and educational organizations in the attempts to further improve the quality of maritime education and to promote the on-board career incentives. The process from the formulation of problems to the implementation of strategies undertaken by the National Kaohsiung Marine University (NKMU) is reviewed. A chain reaction initiated from the degradation of students’ entry performances due to the widespread of universities has formed a viscous cycle leading to the outsourcing of foreign human resources by shipping industry. Strategies in the aspects of course reform, joint ventures of lectureship with shipping industry, pre-courses for students’ extended career plans and the establishment of educational center that consolidates the departments of navigation, marine engineering and fishery in NKMU are illustrated.