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Some selected factors of success of enterprises. Theory and practice

Nieżurawski Lech, Nieżurawska-Zając Joanna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2021

z. 152

181--198

Purpose: The aim of the present article is to show the possibility of using some selected methods of strategic analysis in diagnosing the developmental processes of the enterprise. Design/methodology/approach: The method of case study was used here to describe the road to success of some selected enterprises: Nike, a Polish company – Inglot and a Swiss enterprise Breitling. Practical implications: Internationalisation is becoming part of strategy of a growing number of firms which have to put an enormous effort in its success. Findings: The conclusion is that success is an extremely complex process. It is not possible to determine a concrete list of factors which will help us certainly achieve it, but the examination of the factors and their analysis will make it possible to observe certain regularities which will be very helpful for enterprises. Social implications: Mission, vision, strategy, strategic analyses, all those elements undeniably bring men of action nearer to success. However, we shouldn't limit ourselves to them; rather, giving all of ourselves, all our knowledge and commitment, we should reach for success with our own hands. Originality/value: The article presents known methods: SWOT Analysis and the Key Success Factors (KSF). They are popular and the most commonly applied methods in enterprises. The value of the paper is based on their appropriate use in order to contribute to the firm's success.