Wyniki wyszukiwania - BazTech

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Research on the image design of clothing patterns

Chen Daoling, Cheng Pengpeng

Fibres & Textiles in Eastern Europe

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2024

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Vol. 32, no. 1

17--24

EN

In order to solve the problem of mismatch between consumers’ personalized needs and clothing pattern design, a method of clothing pattern image design was proposed based on Kansei engineering theory to obtain a perceptual consumer image. Then, a correlation model between clothing pattern design elements and perceptual images of young people was established through the quantitation theory type I, and the mapping relationship between the two and the degree of influence on consumer preference was presented by the diagram method. The paper-cut pattern of a T shirt is taken as an example to verify the feasibility of this research method. The results show that it not only provides designers with clear design indicators and references, but also makes the design process more objective and scientific.

2

Kansei Engineering as a Tool for the Design of Traditional Pattern

Chen Daoling, Cheng Pengpeng, Simatrang Sone, Joneurairatana Eakachat

Autex Research Journal

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2021

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Vol. 21, no. 1

125--134

EN

Traditional patterns are widely used in the modern design due to their long history, rich connotation, and beautiful form. However, the current application of traditional patterns in the modern design is mostly based on the designer's subjective preferences, not from the perspective of consumers, to explore their feelings about traditional patterns, and which design factors have an impact on consumers, which is the main reason why modern applications of traditional patterns cannot meet the esthetic needs of modern consumers. Therefore, to make better inheritance of the traditional pattern and meet the needs of contemporary consumers, this article takes the caisson lotus pattern of Mogao Cave in the Tang dynasty as an example and first, using the theory of Kansei engineering to investigate the perceptual cognition of the young consumers aged 20–35 years old on the lotus pattern, then use SPSS 24.0 software to analyze the perceptual evaluation data, find the design element combination code corresponding to the perceptual vocabulary, and establish a mathematical model that can predict consumers’ emotional imagery of the lotus pattern of the caisson in the Tang dynasty. Through the verification of the model, the test results show that the model has a high degree of credibility; designers can use this model to quickly evaluate and redesign the lotus pattern to better meet the needs of modern consumers. At the same time, the method of this paper can also be applied to other design fields with user-centered concerns.

3

Exploring the Visual Cognitive Features on the Design of Car Based on the Theory of Eye-Tracking Technology

Chang Y.-M., Chu C.-P., Ma M.-Y.

Przegląd Elektrotechniczny

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2013

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R. 89, nr 1b

143--146

EN

Along with the evolution of values and culture, there is different representative car design in each era. This representative design contains the image, style and mainstream value at that time. Therefore, new design of car has always been the main concern of car manufacturers for their annual facelift program. Because of this reason, this study will utilize the front appearance of cars to analyze the main area of interest of consumers at the time they see the front appearance of a car without logo attached. The forms of car appearance are summarized in Kansei words using Kansei Engineering analysis method and used as the substantial basis of analysis. Questionnaires are widely used in analyzing the like or dislike of an appearance. When a consumer response to a questionnaire, the corresponding Kansei words are usually summarized indirectly after the texts and graphics in the questionnaire are understood and processed in the brain. It could not directly reveals the subconscious desire of the consumer after first impression, but buying car is a consumer behavior to meet his own needs. For this reason, a newly developed assessment mechanism, EyeTracking technology, is employed in this research to track the actual interest of the consumers on the elements of a car. The misunderstanding and bias brought by texts in questionnaire are eliminated, and it is combined with Kansei Engineering to summarize the visual imageries and Kansei words of the consumers. Then, the results could be provided to car designers as a reference in designing their new products.

PL

Oczekiwania dotyczące wyglądu samochodu zmieniają się wraz ze zmianami kultury i wartości obowiązujących w danym czasie. Przy projektowaniu nowych modeli należy te oczekiwania spełnić. W prezentowanym opracowaniu analizuje się oczekiwania na podstawie wyglądu maski samochodu z usuniętym logo. Przeprowadzona została zbiorcza analiza wyników badań w postaci słów Kansei metodą inżynierii Kansei. Badania obejmują analizę na podstawie kwestionariuszy oraz nowego mechanizmu badań śledzenia ruchów gałki ocznej (okulografii). Wynikiem badań jest określenie istotnych obszarów oczekiwań użytkowników, co może służyć jako wskazówki dla projektanta wyglądu nowego modelu samochodu.