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1 Grzybowska M.

1 2013

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Zarządzanie relacjami z klientami (CRM) jako element przewagi konkurencyjnej na rynku międzynarodowym

Grzybowska M.

Nowoczesne Systemy Zarządzania

2013

T. 8, nr 1

181--188

The purpose of this article is to highlight the role that the customer relationship management plays in organizations operating in international markets in order to develop and maintain a competitive advantage in these markets in the long run. Focusing on customers and understanding their needs with respect to their cultural and customs differences are key elements for gaining and maintaining profitable customer relationships on these markets. The staff responsible for relations with customers should be adequately prepared to work in international markets and be supported by all departments of the organization. Otherwise the success of this organization can fail.