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EN
Benchmarking is a modern method of management that creates opportunity to improve, measure and compare own results with the leader’s results and then to describe its various forms. The author emphasizes the importance of information being a valuable resource of the company and at the same time being the basis for applying the benchmarking method. It is worthwhile noting that not all information that reachesthe organization is useful. Therefore, the need to analyze and evaluate information becomes more and more important. In this work, the methods of obtaining information directly and indirectly have been distinguished. In the last part of the work, the concept of "business intelligence" was explained and various variants of it were listed and explained. The problem of economic espionage and methods that can be used by people who want to obtain data for benchmarking was also outlined. However, it is worth noting that both concepts of business intelligence and economic espionage share a very thin border.
EN
The paper investigates both the causes and effects of the rapid increase in the data volume (Big Data) and their impact on human cognition. The role of the Internet in distributing and exchanging of such data, and their impact on the growth of the Information Society are emphasized. As a result, Wisdom Science – a new kind of research – emerges which has the potential to facilitate more advanced solutions in the digital world. In consequence, new kinds of info-driven devices, services and systems called “smart” are developed and applied in almost every aspect of human activities around the world. However, this is not enough for humans to use all those well-informed smart devices and systems because, first of all, their decisions should be wise. Therefore, the paper, coming from a cognitive informatics approach defines wisdom and its applications, illustrated by some practical cases. Based on this, relations between knowledge and wisdom are shown, and human abilities corresponding to them are defined. They can decide about a transformation of a knowledge society to a wisdom society.
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