Wyniki wyszukiwania - BazTech

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Has the Internet Saved the Economy? Modeling Impact of ICT Sector and COVID-19 on GDP

Olender-Skorek Magdalena, Szałański Michał, Sylwestrzak Marek

Journal of Telecommunications and Information Technology

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2021

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nr 4

61--67

EN

This paper presents the influence of the COVID19 pandemic on gross domestic product (GDP) per capita for the 27 countries of the European Union. A panel model with fixed effects was applied to a dataset from 2010 to 2020. The analysis covered 13 independent variables, including nine related to the telecommunications market, and assessed their impact on GDP per capita. A variable related to the number of COVID-19 deaths per one thousand inhabitants was then added to the model. The results showed that COVID-19 is a significant factor and is negatively correlated with GDP per capita. The analysis described in the article has also shown that the importance of the ICT sector increased during the pandemic, i.e. the household broadband Internet variable became statistically significant.

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Big data-driven framework for viral churn prevention: a case study

Lucantoni Laura, Antomarioni Sara, Bevilacqua Maurizio, Ciarapica Filippo E.

Management and Production Engineering Review

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2020

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Vol. 11, No. 3

38--47

EN

The application of churn prevention represents an important step for mobile communication companies aiming at increasing customer loyalty. In a machine learning perspective, Customer Value Management departments require automated methods and processes to create marketing campaigns able to identify the most appropriate churn prevention approach. Moving towards a big data-driven environment, a deeper understanding of data provided by churn processes and client operations is needed. In this context, a procedure aiming at reducing the number of churners by planning a customized marketing campaign is deployed through a data-driven approach. Decision Tree methodology is applied to drow up a list of clients with churn propensity: in this way, customer analysis is detailed, as well as the development of a marketing campaign, integrating the individual churn model with viral churn perspective. The first step of the proposed procedure requires the evaluation of churn probability for each customer, based on the influence of his social links. Then, the customer profiling is performed considering (a) individual variables, (b) variables describing customer-company interactions, (c) external variables. The main contribution of this work is the development of a versatile procedure for viral churn prevention, applying Decision Tree techniques in the telecommunication sector, and integrating a direct campaign from the Customer Value Management marketing department to each customer with significant churn risk. A case study of a mobile communication company is also presented to explain the proposed procedure, as well as to analyze its real performance and results.

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The application of value network analysis at an ICT company – case study

Kubiak K.

Zeszyty Naukowe Politechniki Poznańskiej. Organizacja i Zarządzanie

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2016

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Nr 70

89--99

EN

The article presents a research method, which is the analysis of a value network and its practical applicability in the implementation of a project by an ICT company. In such companies the space for implemented measures is not only determined by technical infrastructure, but also by the resources of knowledge and skills to commercialize information. The dominance of these resources results in a search for other deductive methods to analyze modern enterprises.

PL

Artykuł przybliża metodę badawczą, jaką jest analiza sieci wartości i jej praktyczne możliwości zastosowania przy realizacji wybranego projektu w firmie sektora ICT. W firmach tych przestrzeń realizowanych działań nie jest wyłącznie wyznaczona przez infrastrukturę techniczną, lecz zasoby wiedzy oraz umiejętności komercjalizacji informacji. Dominacja tych zasobów sprawia, że coraz częściej poszukuje się innych metod szczególnie dedukcyjnych do analizy współczesnych przedsiębiorstw.

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Finansowanie sektora ICT w nowej unijnej perspektywie finansowej 2014 - 2020

Kwieciński J.

Przegląd Telekomunikacyjny + Wiadomości Telekomunikacyjne

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2013

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nr 8-9

614--616

PL

Polska pozostanie największym beneficjentem unijnego wsparcia w nowej perspektywie finansowej 2014 - 2020, w tym unijnej polityki spójności. Sektor ICT będzie miał priorytetowe znaczenie w tej perspektywie i polska branża ICT powinna tę szansę wykorzystać i jak najlepiej się do niej przygotować. Wsparcie unijne ma także pomoc Polsce w osiąganiu celów unijnej Agendy Cyfrowej. Powinno się zwiększyć wykorzystanie modelu partnerstwa publiczno-prywatnego i współpracę nauki z biznesem, szczególnie w sektorze ICT a w konsekwencji powinno zwiększyć nakłady sektora prywatnego na działania badawczo-rozwojowe. Niski poziom współpracy biznesu z nauką i niski udział sektora prywatnego w działalności B+R to nasze słabości, które powodują niską innowacyjność polskiej gospodarki, Z racji swej horyzontalności sektor ICT może znacznie się przyczynić do zwiększenia innowacyjności polskiej gospodarki.

EN

Poland will stay as the biggest beneficiary of the EU funding under the new financial perspective 2014-2020, including the cohesion policy. The ICT sector will become the priority in this period and, therefore, the Polish ICT branch should exploit this chance and get well-prepared for this. The EU support is to help Poland achieve the goals of the EU Digital Agenda. The public-private partnership model and the cooperation of the science world with the business sector should be more widely spread out. In particular in the ICT sector, and as a consequence the private spending on R+D should increase. Low level of business-science cooperation and low participation of the private sector in R+D activities are the weaknesses of Poland and result in the low innovativeness of the Polish economy Due to its horizontal nature, the ICT sector may substantially contribute to the growth of innovativeness of the Polish economy.