The results of the PLATON project in the area of HD multimedia production and delivery will provide the community with the integrated service that will promote the research outcome, support the educational scenarios and ease the knowledge sharing. It will also open the possibility to promote locally the content produced in other countries and host/deliver it for better end-user experience. In the paper we present the principles and conceptual design of country-wide service for interactive delivery of HD television within the PIONIER network. The concept covers five functional components which we are describing: media production, digital media repositories, live virtual channels creation and management, scalable content delivery, interactive application-on-demand provisioning (AoD).
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