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Purpose: The paper aims to highlight contemporary environmental challenges and to present innovative ways of their mitigation. The study is based on the activities of the Grupa Azoty Capital Group, one of the leaders among European fertilizer and chemical companies. The methods used by the Company are compared with the most important regulations introduced at the national and international levels, allowing for both the problems and their potential solutions to be presented. Simultaeously, the paper emphasizes the importance of undertaking various activities in the interest of the common good. Design/methodology/approach: To prepare this article, the document analysis method and the comparative method were used. The study is a review in nature. Findings: The article identifies the most important environmental problems and innovative ways to limit them. Social implications: Highlighting the most important environmental challenges should increase the awareness of recipients about the importance of taking responsible actions. In turn, the solutions implemented in the Grupa Azoty Capital Group can serve as inspiration for introducing new, innovative ideas. Originality/value: The article presents the growing environmental problems and attempts to counteract them. The discussion of the latest findings and implemented actions is significant not only from the point of view of entrepreneurs but also consumers, who thus gain a more complete picture of reality.
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