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Managing the distribution process with an example of the FMCG market

Kabus Judyta

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2022

z. 160

275--286

Purpose: The purpose of this article is to present the problems and challenges faced by organisation of distribution logistics with a selected example. Comparing the company to the competition and focusing on the problems and challenges faced by the studied enterprise on the market of fast-moving consumer goods. Design/methodology/approach: The subject of the study is the evaluation of distribution channels of the selected enterprise through the analytical and point method. Findings: The obtained results, thanks to the use of the analytical-point method and the efficiency index of distribution channels, indicate that for the surveyed enterprise, Eurocash distribution channels are not sufficiently effective. The indicator of distribution costs in sales compared to the competition is the highest. Several factors had an impact on such results. Research limitations/implications: However, the issues presented in the paper regarding the problems and challenges of distribution organization cannot be considered as exhaustive, because the discussed topics constitute a multifaceted and interdisciplinary research area. The study would be more complete if the management of distribution logistics on the FMCG market were presented based on the changes caused by the Sars-Cov-19 pandemic. Practical implications: The conducted research draws attention to the effectiveness of distribution channels on the FMCG market. The article may be useful for enterprises providing services in this business sector. Social implications: The article shows the importance of making decisions in the area of distribution processes that significantly affect the entire supply chain, and thus customer service. The use of optimal distribution channels affects the efficiency of logistics services, contributing to an improvement in the quality of service provided to the final recipient and the competitiveness of the company on the FMCG market. Originality/value: The work is addressed to entrepreneurs operating in the FMCG industry. As well as all those interested in the subject of logistics, management and distribution on the market of fast-moving consumer goods.

Modern information technologies in the logistics of e-business

Frąś J., Scholz S., Olsztyńska I.

Research in Logistics & Production

2017

Vol. 7, No. 4

285--297

Nowadays almost every action is accompanied by a constant haste. The goods, the information and the financial resources flow must be faster than ever before. A company success in distribution channels in current market is conditioned by a logistics and a quality of a provided services. All those actions are enabled with bearing the possible lowest own costs. Such functioning of the enterprise can be improved and become more effective by the development of IT system in logistics of the e-commerce, which is enabling unified way for the communication and the collaboration both inside and outside the enterprise. The scientific target of the article is to present to readers the meaning, the features, the possibilities and the changes in the supply chain of modern systems in e-logistics of distribution, by using an up-to-date IT. While writing this article, authors based on the available literature of the subject and on their own reflections and experiences. To the analysis were given the components such as description, functions and properties, application and evaluation.