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EN
Purpose: The purpose of this paper is to examine consequences of choice: cash flow or economic value-added method on the net present value of investment project, further on company value. Design/methodology/approach: The article introduces three main methods to measure the net present value of investment project: free cash flow to firm, free cash flow to equity, and economical value added. Paper examines the challenge of using these three-methods in determining what constitutes cash flow and what is the source of the investment value. Findings: The cost of capital should be calculated in different ways to ensure the validity of the calculation. Estimation should be explored by other influencing factors, such as expected rate of return, market value of cost, rather than accounting/historical value. Implementing these factors is necessary to evaluate business value. According to the presented approach the use of the FCFF technique creates fewer risks of acting against the interests of the owners than the use of the FCFE or EVA techniques. Practical implications: As one of the main implications in business, valuation is cost of capital. According to the financing priority theory, when a firm needs financing, the first consideration is internal financing, while equity financing is secondary. Both types of financing sources determine the financing structure and ultimately affect the value of the company. Originality/value: The paper provided and insight in the different investment project valuation methods that are used in the nowadays practice. This was done in an attempt to answer the question: What method should not be used in the assessment of investment projects? The paper provides evidence that most appropriate method in estimating NPV value of investment project is FCFF.
EN
The article presents a method to calculate licence fees used for brand valuation. The article discusses an algorithm used to calculate cash flow for ex ante evaluation. Sales volume and sales value reflect the strategic goals of a company and their evaluation is of key importance in the method presented, therefore the need for in-depth knowledge of the sector in which a given company operates is stressed, as well as knowledge about the competitiveness of its products and relationships with customers and suppliers alike. The article also discuses a method to calculate licence fees for valuated brands. Models to calculate discount rate are presented and attention is paid to the need to adjust a given model to an established cash flow. Methods to calculate residual value are also reviewed; residual value reflects the value after a given forecast period, when cash flows have stabilized.
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