Wyniki wyszukiwania - BazTech

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Exploring the impact of horizontal collectivism on creating shared value actions: a study on brand attitude, purchase intention, and social corporate engagement

Jankowska Liwia, Garczarek-Bąk Urszula

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

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z. 192

371--384

EN

Purpose: This study aimed to investigate the impact of collectivism and individualism dimensions, both horizontal and vertical, on shared value actions, specifically within the realms of brand attitude, purchase intention, and social corporate engagement. Design/methodology/approach: An online survey, distributed through an external portal, was employed for data collection with a sample size of 366 participants from the USA. Subsequently, structural equation modeling (SEM) was applied to analyze the gathered data. Findings: It has been established that horizontal collectivism holds significant importance in the decision-making process regarding participation in Creating Shared Value (CSV) actions and can influence individual behaviors and additional purchase activities. Research limitations/implications: Given the study's focus on a specific demographic, extending the research to diverse cultural contexts may offer valuable insights into the generalizability of the results. Practical implications: The identified significance of horizontal collectivism in shaping decision-making processes and influencing behaviors presents practical implications for business experts seeking to enact changes in their enterprises. Recognizing the pivotal role of horizontal collectivism can guide strategic initiatives aimed at fostering shared value actions within organizations. Conversely, the insignificance of horizontal individualism highlights the need for businesses to focus on collective values and collaboration when implementing initiatives related to shared value. Originality/value: The research problem addressed in this paper is an intriguing topic for discussion in a business context, given the increasing influence of Corporate Social Responsibility (CSR) initiatives and the growing number of companies engaging in environmental and social activities. Consumers are becoming increasingly conscious during the decision-making process, and their consumption choices are becoming more sustainable and environmentally friendly. This trend will inevitably necessitate business decision-makers and producers to conduct new market analyses and, at times, redefine the goals or entire strategies of their companies, both now and in the future.

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Extracting class diagram from hidden dependencies in data set

Hnatkowska Bogumiła, Huzar Zbigniew, Tuzinkiewicz Lech

Computer Science

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2020

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T. 21 (2)

211--236

EN

A conceptual model is a high-level, graphical representation of a specic domain, presenting its key concepts and relationships between them. In particular, these dependencies can be inferred from concepts' instances being a part of big raw data files. The paper aims to propose a method for constructing a conceptual model from data frames encompassed in data files. The result is presented in the form of a class diagram. The method is explained with several examples and verified by a case study in which the real data sets are processed. It can also be applied for checking the quality of a data set.

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Guidelines for recording transport event logs

Dramski M.

Zeszyty Naukowe Akademii Morskiej w Szczecinie

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2018

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nr 53 (125)

102--105

EN

A process is an ordered set of related activities taking place in a given time. Processes are present in all branches of the economy, engineering, science, etc. Due to the huge amount of data produced the rapid development of data mining techniques has been observed. Similar methods are also used in the context of processes and are called process mining. The main task of process mining is to create a process model, which is used to reason about the process and to make decisions inside it. The process model may be used to discuss responsibilities, simulations, predictions, etc. The main data structures in process mining are event logs. It is always very important to have correct data which makes creating a reliable process model possible. In this paper the basic guidelines for recording such event logs have been described and conclusions were drawn. The main focus of this research was transport problems.

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Menedżerowie w kreowaniu zaangażowania pracowników w strategii społecznie odpowiedzialnego przedsiębiorstwa

Kroik J., Malara Z.

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Łódzka

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2013

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z. 51

111--126

PL

W artykule pokazano związki między stopniem zaangażowania pracowników a skutecznością wdrażania strategii CSR (Społeczna Odpowiedzialność Przedsiębiorstwa). Po pierwsze, dokonano całościowego przeglądu czynników wpływających na poziom zaangażowania. Po drugie, wskazano te czynniki, które są istotne na potrzeby oceny potencjału pracowniczego w tym zakresie. Odniesiono się również do koncepcji zarządzania przez zaangażowanie, wskazując, że wzmacnia ono szanse powodzenia realizowanych strategii. Podkreślono, że podobne wnioski są aktualne także w przypadku stosowania nowych odmian CSR, na przykład CSV M. Portera. Zaznaczono, że rolę w kreowaniu zaangażowania pracowników pełnią menedżerowie a ich postawa determinuje szanse powodzenia strategii CSR. Na potrzeby wzmocnienia wniosków przytoczono dwa przykłady pochodzące z badań kadry menedżerskiej w Polsce.

EN

It show relationships in article between degree of engagement of employee (staff) but efficiency of implementing of strategy CSR (Corporate Social Responsibility). Firstly, it perform holistic review of factor effecting level of engagement. Secondly, these factors were indicated, which are important on requirements of estimates of working potentials in this range. It concerned for concept of management by engagement also, indicating, that it intensifies chances of successes of realized strategies. It underline, that similar conclusions are current in case of new application of change also CSR, for example, for example CSV of M. Porter conceptions. It is emphasized, that managers fulfill role in creation of engagement of employee (staff) but posture determines them chances of successes of strategies CSR. Two examples quote on requirements of reinforcements of conclusions from research of managers in Poland dating.