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Using Fuzzy Logic to Make Decisions Based on the Data From Customer Relationship Management Systems

Bojanowska Agnieszka Barbara, Kulisz Monika

Advances in Science and Technology. Research Journal

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2023

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Vol. 17, no 5

270--279

EN

The purpose of the article is to propose a fuzzy logic solution for decision-making based on data from CRM (Customer Relationship Management) systems to evaluate banking customer attractiveness. The article is based on theory about management IT systems, especially the CRM type. Based on the literature research, nine identified factors were proposed that can influence whether the relationship with the customer will be profitable for the bank. Factors that affect banking customer attractiveness are considered, including the share of the customer's wallet and the customer's tendency to express a positive opinion of the bank. Data allowing for the identification of these factors is collected in the bank's IT systems, among other CRMs. Based on the research, a model prepared in Simulink using a Mamdani-type Fuzzy Inference System was made. It is a decision model that provides a result in the form of a binary value of 0 or 1, where 1 means it is worth investing in a customer, while 0 means it is not. After considering the subjective opinions, competence and experience of specialists and confronting them with the results from the developed model, it can be confirmed that the model works as expected.

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Efficacy of the cloud computing technology in the management of communication and business processes of the companies

Kopishynska O., Utkin Y., Kalinichenko A., Jelonek D.

Polish Journal of Management Studies

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2016

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Vol. 14, No. 2

104--114

EN

Trends of development and application of different classes of information systems in management according to the types of business processes were investigated in this article. A brief overview of current state of the use of cloud technology in the world and Ukraine was represented. Advantages of using model of "SaaS - Software as a service" was explained on the example of innovation international project "Bitrix 24", where the main objectives of CRM systems were realized combining with wide opportunities of coordination of communicative and business processes of modern companies. The project was translated into the majority European languages and uses tools of the social Intranet environment.

PL

W artykule zbadano tendencje rozwoju i stosowania różnych klas systemów informatycznych w zarządzaniu w relacji do rodzajów procesów biznesowych. Zaprezentowano krótki przegląd aktualnego stanu wykorzystania technologii chmury obliczeniowej na świecie i na Ukrainie. Korzyści wynikające z zastosowania modelu "SaaS - Software as a Service" zostały wyjaśnione na przykładzie innowacji międzynarodowego projektu "Bitrix 24", w którym zrealizowane zostały główne cele systemów CRM w połączeniu z szerokimi możliwościami koordynacji procesów komunikacyjnych i biznesowych nowoczesnych firm. Projekt ten został przetłumaczony na większość języków Europejskich i wykorzystuje narzędzia społecznego środowiska Intranetu.

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Wykorzystanie systemów CRM w logistyce obsługi klienta

Halicka K.

Ekonomia i Zarządzanie

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2010

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Vol. 2, no. 4

49-59

EN

In the first part of the paper, definitions of logistics customer service appearing in the literature were presented. Next, computer systems used in logistics customer service were characterised and their functionality was discussed. Further, popularity of the CRM systems in Poland was indicated. At the end of the paper, a ranking of the biggest Polish CRM systems suppliers was presented.