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The decision making criteria of a rational investor on the example of an investment portfolio analysis of listed companies and a basket of currencies

Tadla Karolina

Managerial Economics

2023

Vol. 23, no. 1

83--94

In today’s globalized world, investing is a key financial management strategy related to the hope of obtaining future economic benefits. Access to more and more information has created new opportunities for wealth creation, including investments in stocks, cryptocurrencies, gold, real estate and many other assets. The work emphasizes the importance of investing and diversifying the investment portfolio, especially in periods of inflation, using the example of a portfolio of listed companies compared to a currency portfolio. The study covers the period from December 2019 to December 2020, and the analysis aims to estimate the rate of return on investment based on the Markowitz and CAPM theories. The presented analysis method is applicable both in the academic environment and in real economic scenarios, encouraging further research on investments.

Metodologia wyceny wartości rynkowej marki na przykładzie metody opłat licencyjnych

Michna A.

Zarządzanie Przedsiębiorstwem

2003

Vol. 6, nr 1

30-33

The article presents a method to calculate licence fees used for brand valuation. The article discusses an algorithm used to calculate cash flow for ex ante evaluation. Sales volume and sales value reflect the strategic goals of a company and their evaluation is of key importance in the method presented, therefore the need for in-depth knowledge of the sector in which a given company operates is stressed, as well as knowledge about the competitiveness of its products and relationships with customers and suppliers alike. The article also discuses a method to calculate licence fees for valuated brands. Models to calculate discount rate are presented and attention is paid to the need to adjust a given model to an established cash flow. Methods to calculate residual value are also reviewed; residual value reflects the value after a given forecast period, when cash flows have stabilized.