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The power of ADKAR change model in innovative technology acceptance under the moderating effect of culture and open innovation

Ali Muhammad Ahmad, Zafar Usman, Mahmood Asif, Nazim Muhammad

LogForum

2021

Vol. 17, no. 4

485--502

Background: Continuous change is a vital factor for organization’s sustainable growth and success. The implementation of modern information technology in business has become a core need of the hour. This study endeavours to answer how to cope with resistance to change when implementing new technology in the banking sector. A theoretical model has been developed with the blend of ADKAR change model, Technology Acceptance Model (TAM), and Hofstede dimensions of national culture to investigate the impact of the ADKAR change model on Technology Acceptance under the moderation of two national culture’s dimensions. Materials and Methods: In order to collect data, 500 self-administered questionnaires were dropped personally in five major banks of five cities of Pakistan using the convenience-based employee intercept sampling technique. The validated response rate was 68% by having 340 fit questionnaires for analysis using covariance-based structure equation modelling with the help of SmartPLS. Results: The results uncover the significant existence of covariance between dimensions of the ADKAR change model and technology acceptance model. The findings are statistically significant, inferring the influential role of change management on technology adoption. Conclusion: The study results provide promising implications based on these conclusions and findings for both theoretical aspects of these different models and practitioners.