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Coopetition strategy in the development of agrotourism business entities

Gąsiorowska-Mącznik Edyta

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2020

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z. 146

99--112

EN

Purpose: The main study objective is to identify the most important reasons why owners of agrotourism business entities undertake coopetition activities and to identify the benefits and risks resulting from the implementation of the coopetition strategy. Project/methodologyapproach: Theoretical aspects of the coopetition strategy are the starting point for pilot studies carried out in the Świętokrzyskie region on a sample of 150 agrotourism business entities, which accounts for about 30% of all such entities operating in the region. An interview questionnaire was used in the study. A deliberate selection of the research area and the subjects surveyed was assumed. Results: The analysis of the results of the pilot study shows that the coopetition strategy brings greater benefits to agrotourism business entities than competition and co-operation strategies implemented separately, the benefits include: expanding the scale of operations, strengthening the position of the company in relation to competitors which are not parties to the coopetition agreement, and access to new customer markets. When making a decision on cooperation, the surveyed owners of agrotourism business entities most often treat it as a strategic decision, i.e. relating to effects in a distant time horizon, and its main reason is to increase competitiveness on the market. Practical implications: Both cooperation and competition relations are important for the development of agrotourism business entities. Cooperative relationships are created as associations, usually to carry out tasks aimed at increasing the attractiveness of a given tourist destination. Competitive relationships concern in particular the individual offer of services, their quality and diversity. The consequences of both types of activities have a significant impact on building competitive advantage of the surveyed business entities. Originality/value: The analysis of literature leads to the conclusion that there are no scientific studies showing the coopetition in relation to the activities of agrotourism business entities. Therefore, the issues addressed form a research gap. The article is directed to owners of agrotourism business entities and agrotourism associations.

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Przeobrażenia struktury użytkowania gruntów rolnych w województwie świętokrzyskim w pierwszej dekadzie XXI w.

Kamińska Wioletta, Mularczyk Mirosław, Suligowski Roman

Prace Komisji Krajobrazu Kulturowego

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2019

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nr 42 (2)

107--124

PL

Celem artykułu jest ocena zmian w strukturze użytkowania gruntów w gospodarstwach rolnych województwa świętokrzyskiego w latach 2002-2010 oraz identyfikacja czynników kształtujących badane przeobrażenia. W badaniach wykorzystano dane z Powszechnych Spisów Rolnych z lat 2002 i 2010 dotyczące powierzchni gruntów gospodarstw rolnych. W pracy zastosowano podstawowe wskaźniki statystyczne i opracowania kartograficzne obrazujące przestrzenne zróżnicowanie dynamiki zmian struktury użytkowania gruntów rolnych w gminach analizowanego obszaru. Stwierdzono, że zmiany w użytkowaniu gruntów będących w użytkowaniu gospodarstw rolnych w woj. świętokrzyskim w latach 2002-2010 nie w pełni wpisywały się w tendencje ogólnokrajowe. Zauważono również istotne różnice w przemianach struktury użytkowania gruntów rolnych między obszarami z przewagą funkcji przemysłowych (podregion kielecki województwa), a obszarami z dominującą funkcją rolniczą (podregion sandomiersko-jędrzejowski).

EN

The aim of this article is to assess changes in the structure of using agricultural areas in Świętokrzyskie voivodeship between 2002 and 2010, as well as to identify the factors shaping the researched transformations. Data from the Agricultural Censuses of 2002 and 2010 regarding the area of agricultural holdings were used in the research. Basic statistical indexes and cartographic documents presenting the spatial diversification in the dynamics of changes in the structure of using agricultural areas in gminas (plural of the principal administration unit in Poland) in the Świętokrzyskie region were applied in the paper. It was stated that changes in the use of land by agricultural holdings in Świętokrzyskie voivodeship between 2002 and 2010 did not fully fit the national tendencies. Significant differences were also noted in the transformation in the use of agricultural areas between the zones with a predominantly industrial function (the Kielecki subregion of the voivodeship) and zones with a predominantly rural function (Sandomiersko-Jędrzejowski subregion).

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Funkcjonowanie i zasięg oddziaływania przestrzennego klastra „Uzdrowiska świętokrzyskie”

Barcicki M., Gałuszka G., Kamińska W., Wilk-Grzywna M.

Biuletyn Komitetu Przestrzennego Zagospodarowania Kraju PAN

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2017

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No 267

133--162

EN

The aim of the article is to assess the functioning and scope of spatial interaction of the Świętokrzyskie Health-Resorts Cluster. It is one of the younger clusters of this type operating in the country. The study found that cluster functioning was not fully effective as the networks of cooperation and competition were mainly confined to members’ participation in conferences and working meetings. The biggest shortcoming of this cluster is the lack of formalized cooperation of members. Cluster functions as regional and supra-regional. The therapists come mainly from the Świętokrzyskie region and the neighboring regions.

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Cel: racjonalne wydobycie : baza zasobowa i wielkość wydobycia w województwie świętokrzyskim i lubelskim a perspektywa rozwoju wskazanych regionów i kraju

Brych M., Rogosz M., Patla S., Rogosz K.

Surowce i Maszyny Budowlane

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2014

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nr 1

46-51