Wyniki wyszukiwania - BazTech

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The use of renewable energy sources and their influence on the natural environment in selected European states

Michalcewicz-Kaniowska Małgorzata, Zajdel Małgorzata, Schulz Maciej, Andruszkiewicz Krzysztof

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 156

293--302

EN

Purpose: The aim of the article is to evaluate and characterize the use of renewable energy sources and their impact on the environment in selected European countries. Design/methodology/approach: relying on renewable energy sources is one of the fundamental goals of the European Union, which is constantly striving to improve the quality of life of societies, and to secure the welfare of present and future generations. The authors performed an analysis of energy consumption in 2010-2020 based on statistical data obtained from the European Statistical Office “EUROSTAT”. Numerous statistical analyzes, including data composition and decomposition, have been carried out. The authors relied on the analysis of change dynamics technique. The article presents indexes with a variable base (chain) and relative increments with a constant base. Findings: It has been established that the use of renewable energy in the following analyzed sectors such as electricity, transport, heating and cooling is diversified, with the highest use being noted in the field of heating and cooling. The most developed country in Europe in terms of the use of renewable energy sources is Iceland, followed by Norway and Sweden. The countries with the lowest use of renewable energy are Malta, the Netherlands and Luxembourg although these countries are exhibiting a growing tendency towards using renewable energy sources. Originality/value: The article presents the results of data composition regarding the use of renewable energy and its impact on the natural environment. Due to the analyzes used, it may be regarded as an interesting overview of the use of renewable energy sources.

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Innovation in industrial enterprises in Poland in 2017-2019

Andruszkiewicz Krzysztof, Kasprowicz Magdalena, Michalcewicz-Kaniowska Małgorzata

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 156

9--21

EN

Purpose: The main purpose of the article is to present, based on the literature on the subject, the essence of the innovative potential and innovative activity of a company as generators of innovative processes. Design/methodology/approach: The study used the methodology developed by Eurostat and OECD, as presented in the Oslo Manual. Findings: The empirical part presents, using statistical data, the innovative activity of Polish industrial enterprises in the years 2017-2019. Originality/value: The survey of industrial and service enterprises was conducted between 2017 and 2019, and its results were published in 2020. The results of the study can be used in strategic decisions of enterprises in the field of innovative activities of Polish industrial enterprises.

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Co-operation between Polish enterprises within the scope of innovation-focused activities in 2017-2019

Andruszkiewicz Krzysztof, Kasprowicz Magdalena, Zajdel Małgorzata, Skorupa Jakub

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 156

18--33

EN

Objective: the authors’ main objective was to analyse, on the basis of other publications on the subject, the merits, the stages and the reasons for which enterprises establish innovation-driven relationships, as well as to present the results of an empirical study showing the condition and scope of co-operation between Polish enterprises within the scope of innovation-related activities in the years 2017-2019. Project/methodology/approach: The results of the empirical study presented in the paper have been taken from a statistical analysis by the Central Statistical Office titled: “Innovative activities of enterprises in the years 2017-2019”, GUS (Central Statistical Office), Warsaw-Szczecin 2020. The study covering industrial and service enterprises was carried out in the years 2017-2019, and its results were published in 2020. The study applied the methodology developed by Eurostat and OECD described in the Oslo Manual (Oslo Manual, 2008). Findings: the paper and its summary discuss the main findings from the and the results of the empirical study conducted. Originality/value: the paper presents the latest data published by the Central Statistical Office, which are the results of studies innovation-focused activities of Polish enterprises as part of innovation-driven co-operation (relationships). The paper is addressed chiefly to industrial and service enterprises.

4

The essence and the process of region branding

Andruszkiewicz Krzysztof, Schulz Maciej, Skorupa Jakub

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2021

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z. 152

7--16

EN

Purpose: The main purpose of the article is to explain the basic concepts related to regional marketing and to propound a model of region branding. Design/methodology/approach: The study incorporates the results of a study on various aspects related to region branding. The process of branding, especially implementation of the region brand, usually is a long and complex undertaking. It certainly should take into account the specificity (nature) of the region. The model proposed in the paper includes the most important and universal aspects of region branding. The following assumptions have been made, which constitute the basis of many such model studies propounded by the authors of foreign and domestic models. Findings: The process of building a region’s image and reputation is associated with its search for ways to present its strengths and the increasingly effective methods supporting development and competitiveness. Region branding and its management has become a phenomenon undertaken quite commonly as to communicate the region's competitive advantages to its internal and external stakeholders. Poland's accession to the European Union meant that native places (regions) should also be recognizable, positively associated, offering above-average values for consumers, tourists as well as Polish and foreign investors. Practical implications: The strategic plan developed for implementation of the region brand indicates the methods and tools, arranged by functional areas and their initial planning in time. Another challenge that is quite important in the implementation phase is the development of a system for diffusion of the region brand’s guiding idea to various institutions, entities and groups that are partners in the region brand implementation program. Social implications: The main (key) strategic objective of region brand implementation program is to transfer the guiding idea and the knowledge about the program to lower levels, as to facilitate the greatest possible reach and support of local communities. Originality/value: This paper presents selected results of the study on various aspects associated with regional marketing. One of the research objectives was to build the model of that includes the most important and universal aspects of region branding.

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Marketing communication with stakeholders at the minicipal offices in the Kuyavian-Pomeranian voivodeship

Andruszkiewicz Krzysztof, Schulz Maciej

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2020

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z. 146

9--20

EN

The main goal of this study is to present the essence and the importance of marketing communication in the functioning of local governments. Design/methodology/approach: The study incorporates the results of a study on various aspects related to marketing management in the municipalities of the Kuyavian-Pomeranian Voivodeship. As part of the study, specific marketing communication activities that were used by local governments in the Kuyavian-Pomeranian Voivodeship over the past 5 years have been identified. The subject of the assessment were consisted in those marketing communication methods that are used by local governments, due to the specificity of the activities carried out by municipalities. Findings: The results of the study indicate that many local governments representing large urban or urban-rural municipalities underestimate the importance of the activities that can be undertaken in this regard. Vast majority of the local governments covered by the study only use individual marketing communication tools, limiting themselves to advertising, public relations or personal promotion activities. Practical implications: The results of the study allowed identification of a different solutions, which are characteristic for municipalities in the Kuyavian-Pomeranian Voivodeship, that can be used by other local governments in Poland. Social implications: The paper indicates on many useful solutions, that are related to the training of the officials in the methods and tools used for creation of proper relations with the stakeholders. Originality/value: This paper presents selected results of the study on various aspects associated with marketing management in the municipalities of the Kuyavian-Pomeranian Voivodeship. One of the research objectives was to identify and evaluate the marketing communication activities that have been undertaken by the municipal offices in the Kuyavian-Pomeranian Voivodship over the past 5 years.

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Innovation activity of enterprises in the Kuyavian-Pomeranian voivodeship as the way to the region’s competitivenss and development

Andruszkiewicz Krzysztof

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2019

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z. 139

25--35

EN

The introductory part of the paper presents the key concepts related to the subject of the article. The essence of corporate innovation potential, the concepts of innovation and innovation activity are discussed. The next part of the article examines the tasks and the role of the Business and Innovation Centres in Poland as well as their quantitative development. The following part constitutes a presentation and analysis of the results of statistical surveys carried out by Statistics Poland, which show the innovation activity of Kuyavian-Pomeranian enterprises in 2015-2017, in comparison to other regions of the country.