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Modelling of Technology Valuation in the Process of its Commercialization

Kaczmarska Bożena, Gierulski Wacław, Zajac Josef, Bittner Anton

Management and Production Engineering Review

2021

Vol. 12, No. 1

85--93

Commercialization processes are modeled and analyzed from the point of view of the implementation of activities under particular stages. These issues are the subject of many studies and analyzes, which is why the extensive literature is available on this subject. Technology valuation at various stages of the commercialization process is a separate issue. Such valuation is prepared in most cases by consulting companies for determining the price in the buying and selling processes. These valuations use known methods also used in other cases, e.g., real estate valuation. The work carried out presents the author’s concept of the commercialization process model, taking into account the costs and value of the technology at various stages of the product life cycle. The model uses a stochastic approach to determine future revenues and costs, which allows estimating the value of the technology by or in determining the probability of assessment validity. The proposed stochastic approach greatly increases the chances of using the presented solutions in practical activities related to technology valuation for the purposes of purchase and sale transactions.