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1 2020

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Human oriented corporate actions: stakeholders and CSR

Mazur Barbara, Cichorzewska Marzena, Mazur-Małek Marta

Organizacja i Zarządzanie : kwartalnik naukowy

2020

nr 2

113--132

Introduction/background: The paper builds on the organization’s stakeholders theory by adding a new relation. It stipulates that separate groups of stakeholders can co-operate and influence each other in beneficial terms, which is important especially to local leaders, corporations and academic specialists in the CSR field. Aim of the paper: The purpose is to contribute to humanistic management by focusing on how corporations become more human oriented and present on the social arena. The aim of this research is to build on the organization’s stakeholders theory, especially within the scope of Corporate Social Responsibility (CSR). Materials and methods: The paper combines a theoretical aspect, in the form of the stakeholders theory, and a research one, in the form of a case study. The subject of the study is CSR action taken by Santander Consumer Bank in Poland during recent years in the form of the Santander Orchestra. The objectives are achieved by applying the method of a case study. Results and conclusions: The stakeholders theory is further developed to include interaction between different groups of stakeholders. It demonstrates how those groups benefit each other and how their interaction can be beneficial for the society. Ways to improve CSR activities are identified. The study includes a thorough analysis of the Santander Orchestra. It explains and points to best practices. The research can be treated as a set of guidelines for other corporations to use when creating their CSR activities. This research can help to make the public understand that corporations can have a great and positive impact on the social arena