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1 2023

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The e-commerce market in conditions of uncertainty – development perspectives. Case study

Żmijowska Paulina

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2023

z. 170

735--748

Purpose: The aim of the article is to present the development perspective of the e-commerce market area and courier services, taking into account the time of uncertainty (the prospect of a pandemic), based on selected data from the Pointpack company and secondary data. Design/methodology/approach: The topic includes an analysis (case study) based on the example of Pointpack and data that has been examined by experts, as well as secondary data, a report on the state of the e-commerce market in Poland. Findings: The analysis showed a significant development of the e-commerce market and consumer activity despite the times of uncertainty (pandemic, war). Research limitations/implications: The research has been limited to data obtained from a single source and limited resources (a selected segment of the market and consumers), hence future research can be extended to different levels and theoretical areas. It is important to conduct further research in this area to increase their universality. An interesting comparative study would be an analysis of consumer behavior in the perspective of sending and receiving parcels in selected regions of the country. Practical implications: The described data and case study analyzes may indicate to organizations that the introduction of courier services to points of sale (or service) is today a necessity and a future in acquiring new customers. Social implications: The development of the e-commerce market associated with sending and collecting parcels in stores contributes to the development of CSR attitudes of the organization by reducing carbon dioxide to the environment and building responsible customer attitudes.