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Wokół społecznej odpowiedzialności biznesu: geneza, istota, zastrzeżenia

Dylus A.

Energetyka – Społeczeństwo – Polityka

2015

nr 2(2)

9--24

The article discusses the concept of Corporate Social Responsibility – CSR. Its origin, nature and inherent potential are discussed, as well as objections and doubts posed against it. The article tries to provide a response to them. The dispute concerns moral subjectivity (and responsibility) of the enterprise. CSR is imputed to serve mainly in order to “clean the image” and its promoters are said to practice the “strategy of hypocrisy”. Some questions to CSR arise repeatedly. Utilitarian reasons for its implementation raise doubts as to whether it presents a morally good action. On the other hand, in connection with iuridisation and standardisation of moral standards the question of whether CSR is a voluntary activity is posed. Finally, there is a consideration of an issue of whether a private entity can generate public goods and whether the social activity of the company is democratically legitimised.