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Content available remote Improvement of Story-telling Advertisement According to Screenwriting Techniques
EN
The study proposes a method for enterprisers to enhance their scenarios for storytelling marketing. The research focuses on the storyline and the scene development of the scripting technique. Toward creation of an advertisement that resonates with the reader, the method uses logistic regression to detect expressions lacking in each scene of the scenario. Through an experiment, it turns out the proposed method can support the creation of scenarios whose scene development are close to the model ones. The method enables enterprisers to refine the scenario into advertising documents that attain empathy from readers.
EN
Continuation and habituation of exercises are in preventing lifestyle-related diseases. However, existing habituation applications fail to address mental factors of individual users. This study proposes a method to support habituation of exercise. It makes the best use of an accompanying avatars assigned to users according to their motivation. The avatar dialogues with a user every day. It proposes a goal based on the intention level and the current goal achievement of the user. It also shares the results of the analysis on collected data with the user at regular intervals. This method enables the user to continue the daily exercise easily. From the group of pre-survey subjects, we obtained 2 kinds of groups. We created avatars based on each group to verify their effectiveness. We found that the avatars have improved the goal achievements of the subjects.
3
Content available remote Comprehension analysis considering programming thinking ability using code puzzle
EN
In programming education, the instructor tries to find out the learners who needs help by grasping the learners' development of understanding using tests that require knowledge. However, in reality, not many learners will acquire the skill of writing source codes. This kind of current situation implies that programming ability of learners cannot be measured by tests that require knowledge. This paper focuses on not only the knowledge items required for programming but also the programming thinking (computational thinking), which is the ability to combine the constituent elements of the program. In this paper, we propose a method to estimate the learner's understanding from the learner's process to solve the code puzzles that require programming thinking as well as knowledge. We developed the interface to realize the proposed method. The experimental result with the interface showed that the proposed method could estimate with the accuracy of 80% or more.
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