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Business micro-location: factors, preferences and indicators to assess the influence factors

Ghita C., Scarlat C., Freitas Santos J., Correia de Barros A.

Management and Production Engineering Review

2013

Vol. 4, No. 2

25--36

The paper presents a study on business micro-location behaviour as well as corresponding factors of influence, conducted in two metropolitan areas, Bucharest-Ilfov (Romania) and Greater Porto (Portugal). By business micro-location we refer to a specific site such as a building or facility, accommodating a business within a small, compact geographical area (e.g. metropolitan area). At this geographical scale, the macroeconomic layer factors were excluded, applicable when discern between regions or countries. The factors derived from location theory and previous empirical studies were surveyed, completing a cross-sectional analysis in order to find out the specific weights of the location factors and preferences, by region and by industry. Based on already established firms’ feedback on location, the specific weights were granted by each industry to the main location factors, types of areas, and types of accommodation facilities. The authors also suggested a model to integrate these results into a Geographical Information System (GIS).

Assessing the firm's innovation potential: a Romanian case study

Scarlat C., Alexe C., Scarlat E. I.

Management and Production Engineering Review

2011

Vol. 2, No. 4

57-65

Lots of recent studies are focused on innovation; and theory is based on concepts as: innovation, innovative individuals or organizations, innovation potential or capacity, innovation capability. The practice is centered on innovation assessment or audit, and innovation management. In the process of designing the company strategy, it is vital that top managers become familiar with the competitive advantage of their company in the area of innovativeness - as the innovation capability has a leverage effect: if applied, the competitive advantage is considerably ampli?ed. In line with authors research work on firm's innovation potential, the paper aims at applying the DISTEH method for assessing the firm's innovation potential. This method was successfully applied in the case of a Romanian firm active in the media industry. The results prove to be useful for the company managers who are making decisions to enhance its innovation potential and, therefore, competitiveness. The implications are important for practitioners (entrepreneurs and managers) as well as for the researchers and academics interested in developing tools to assess the firm's innovation potential.