Wyniki wyszukiwania - BazTech

1

Employer brand personality: the scale and results of measurement

Fajczak-Kowalska Anita, Wojtaszczyk Katarzyna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

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z. 195

87--105

EN

Purpose: The aim of the article is to demonstrate the employer brand personality scale (previously validated under Polish conditions) and to estimate (using this scale) whether the employer brand personalities can be considered expressive. Design/methodology/approach: The literature review and survey were used. Research was carried out among 576 people. The paper fits into the topic of employer brand personality that has been investigated for years. Findings: It was established that the Polish-language employer brand personality scale is a two-dimensional construct. Using a validated employer brand personality scale, it was also learnt that although employers can be ‘rather’ characterised as solid, it is difficult to determine whether they are stylish. Therefore, the study showed that the employer brand personalities (of the organisations represented by the respondents) are difficult to categorise as strong or expressive. Research limitations/implications: The study does not meet the condition of statistical representativeness. Limitations are also related to the research technique and measurement scales used. Future research may focus on the relationship between employer brand and human personality. The impact of employer brand personality on employee loyalty is also worth analysing. Practical implications: The developed employer brand personality construct (in Polish) can be used in practice. We encourage employers to measure employer brand personality. This is important because the strong employer brand personality can help the organisation to become an employer of choice, that is, an employer that has no problems with attracting and retaining talented employees. Originality/value: Research conducted is pioneering in Poland. Until now, no work has been done in Poland to design and validate the employer brand personality scale; no one identified the employer brand personality on the basis of a previously validated (culturally adapted) scale either. The recommendations contained in the paper can be an inspiration for researchers and managers who are interested in investigating and strengthening the employer brand personality.

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Optimization of consumer decisions and the impact of selected factors on purchasing behavior in polish e-commerce

Tokarski Daniel, Fajczak-Kowalska Anita

Economics and Environment

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2024

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No. 1

art. no. 728

EN

The article aims to present consumer behaviour in the process of purchasing goods and services in online stores in the Polish market. The impact of selected factors determining or discouraging online shopping, as well as influencing the choice of an online store by young consumers representing the "Z" generation, was examined. 100 respondents took part in the pilot study, and women constituted nearly 70% of the surveyed population. Depending on the needs of customers, various factors determine whether they will make purchases online or convince them to choose an online store. Additionally, through the prism of various concerns and their own experiences, they assess factors discouraging online shopping. The results of the analysis can be used in practice when planning an advertising campaign by introducing coordinated and organised activities using one or several different related media. The publication also discusses the impact of online advertising on consumer behaviour in e-commerce, combining an interdisciplinary approach in the areas of management and quality sciences with economics and finance. The study was conducted in the fourth quarter of 2022.

PL

Artykuł ma na celu przedstawienie zachowań konsumentów w procesie zakupu towarów i usług w sklepach internetowych na polskim rynku. Zbadano wpływ wybranych czynników determinujących lub zniechęcających do zakupów online, a także wpływających na wybór sklepu internetowego przez młodych konsumentów reprezentujących pokolenie „Z”. W badaniu pilotażowym wzięło udział 100 respondentów, kobiety stanowiły blisko 70% ankietowanej populacji. W zależności od potrzeb klientów o dokonaniu zakupów w Internecie lub przekonaniu ich do wyboru sklepu internetowego decydują różne czynniki. Dodatkowo, przez pryzmat różnych obaw i własnych doświadczeń, oceniają czynniki zniechęcające do zakupów w Internecie. Wyniki analizy mogą zostać wykorzystane w praktyce, w planowaniu kampanii reklamowej poprzez wprowadzenie skoordynowanych i zorganizowanych działań, wykorzystujących jeden lub szereg różnych, powiązanych ze sobą środków przekazu. W publikacji omówiono ponadto wpływ reklamy internetowej na zachowania konsumentów w handlu elektronicznym, łącząc interdyscyplinarne podejście w obszarach nauk o zarządzaniu i jakości z ekonomią i finansami. Badanie przeprowadzono w IV kwartale 2022 roku.

3

Sustainable social development manufacturing enterprises in selected countries Central and Eastern Europe

Fajczak-Kowalska Anita, Tokarski Daniel

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 172

185--199

EN

Purpose: The main aim of this paper is to assess the impact of macroeconomic conditions on the social development of manufacturing enterprises in selected countries of Central and Eastern Europe. Design/methodology/approach: Due to the implemented goal, the following research hypothesis was formulated as follows: Macroeconomic factors are statistically significant for the social development of manufacturing enterprises in Czechia, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia, Slovenia. Due to the implemented research issues, the paper was divided into two main parts. The first part presents selected theoretical problems related to social development. The second part contains the methodology and the results of the study and a summary. In the analysis, we used synthetic indicators of social development of enterprises and synthetic macroeconomic indicators. The relationship between variables was measured using the Pearson's linear correlation index and the method of least squares. Findings: The results of the study indicate that in all analyses countries there is a statistically significant relationship between the indicator of social development and the indicator of macroeconomic development. The highest level of impact of macroeconomic factors on the social development of manufacturing enterprises in the countries of Central and Eastern Europe is recorded in Estonia, while the lowest in Lithuania. Research limitations/implications: Research limitations result from the analysis of a deliberately selected case, which does not allow for formulating general conclusions. Nevertheless, the article refers to sustainable development of manufacturing enterprises. Practical implications: The information contained in the publication may be of interest to business representatives, students and doctoral students of technical, economic and social faculties; analysing the impact of sustainable social development on the operations of manufacturing enterprises in the national and international dimension. Originality/value: The publication covers the topic of sustainable social development of manufacturing enterprises in the macroeconomic aspect. Interdisciplinary research combining the areas of management and quality science with economics and finance.

4

Innovation in Transport as the Answer to Contemporary Communication Problems

Fajczak-Kowalska Anita, Kowalska Magdalena

Logistics and Transport

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2019

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Vol. 43, No. 3

67--72

EN

New technologies and innovations can significantly contribute to removing or reducing problems related to modern transport. Hyperloop is an innovative mode of transport whose task is to move people or loads at very high speed, based on the concept of sustainable transport. Due to the benefits it brings - environmentally friendly, fast, self-sufficient in terms of energy, ensuring a high level of mobility, it is an interesting option that in the future can replace the existing means of transport. The aim of this article is to present the theoretical and empirical aspect of the innovative mode of transport - Hyperloop, as an attractive alternative which in the future can replace the existing branches of transport. The work consists of a theoretical and empirical part. The theoretical part of the work presents selected contemporary transport problems, the concept of innovations in transport and the mode of transport - Hyperloop. The empirical part of the work presents a proposal to connect selected European cities and estimate the time of traveling between them using Hyperloop.

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Wpływ rozwoju społeczno-ekonomicznego na bezpieczeństwo finansowe polskich przedsiębiorstw transportowych w latach 2010-2017

Fajczak-Kowalska Anita, Misztal Anna

Autobusy : technika, eksploatacja, systemy transportowe

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2019

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R. 20, nr 12

245--248

PL

W artykule omówiono problem wpływu poziomu rozwoju społeczno-ekonomicznego w Polsce na stabilność finansową przedsiębiorstw transportowych. Zaprezentowano zagadnienia teoretyczne związane z bezpieczeństwem finansowym przedsiębiorstwa oraz rozwojem społeczno-ekonomicznym kraju. Zbadano zależność statystyczną pomiędzy analizowanymi kategoriami za pomocą współczynnika korelacji liniowej Pearsona oraz estymacji KMNK.

EN

Paper discussed the impact of the level of socio-economic development in Poland on the financial stability of transport enterprises. Theoretical issues related to the company's financial security and socio-economic development of the country were presented. The statistical relationship between the analyzed categories was examined using the Pearson linear correlation coefficient and CLS estimation.