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Companies have to use many different indicators while measuring the outcomes of innovation processes. Those can be: financial measures, performance measures, as well as other specific indicators related to research and development actions within company (such as number of innovative ideas per employee, number of new products implemented on the market, change in sales over the last year, number of new customers, actual vs. budgeted investments for innovations, etc. The research show that companies stress innovativeness as one of the key success factors, however in many cases any measuring procedures are not used. Furthermore, the investigation on the results of innovation are not done only for the sake of gathering important data. The crucial element of the innovation measuring system is to give feedback for other innovative projects and enable to rise its effectiveness and reduce the costs. The aim of the article is to provide practical examples of innovation indicators.
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