Wyniki wyszukiwania - BazTech

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Comparative analysis of wood and semi-finished wood product trade of Slovakia and its Central European trading partners

Parobek J., Paluš H., Kalamárová M., Loučanová E., Križanová A., Repková Štofková K.

Drewno : prace naukowe, doniesienia, komunikaty

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2016

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vol. 59, nr 196

184--194

EN

The aim of this paper was analyse the competitiveness of wood and semi-finished wood products in Slovakia in comparison with selected Central European countries. The research applied the commonly used competitiveness index, the Revealed Comparative Advantage (RCA) index, to analyse the position and changes in trade competitiveness of Slovakia during the period 2009-2013. Additionally, the Comparative Price Level (CPL) index was used to evaluate the differences in foreign trade prices for industrial roundwood and selected semifinished wood products in order to examine the position of the Slovak wood and wood product trade. The results showed that Slovakia had the strongest comparative advantage in the trade in industrial roundwood due to its sufficient wood resources and competitive prices.

2

Company targeting on the international market

Križanová A., Masárová G.

Autobusy : technika, eksploatacja, systemy transportowe

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2013

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R. 14, nr 3

2247-2254

EN

The paper describes the choice of target segment to which the company will focus in the international environment in the future. The selection criteria of rational reasons are used in certain sequences, so the entire targeting process can be divided into several levels. An important instrument by foreign target market selection is the method of selectivity analysis that is described in this paper based on the modification of the selectivity analysis by Šupín, M. This method evaluates companies based on selected criteria = evaluation criteria. The result of method isan evaluation of foreign markets under consideration as potential markets in which the company wants to enter, and then the selection of best value market. The value of each market is created as a multiplication of an importance which is attached by the evaluator to particular criteria and performance (rate of impletion of the criteria by the market). The selectivity analysis is performed on several levels, in each level other group of evaluation criteria is used and each level, respectively an evaluation level represents another step towards a real appropriate foreign market from those chosen by the company as potential target markets at the beginning. Condition of selectivity analysis performance is: - to determine the segment of foreign markets after the previous segmentation based on particular segmentation criteria, - to determine the set of evaluation criteria. The selection process can be divided according to the degree of accuracy for gross and fine selectivity analysis.

3

International marketing and analyses of internal business environment

Križanová A.

Logistyka

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2012

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nr 3

EN

The aim of the internal environment analysis is to identify the strengths and weaknesses in the internal business environment. The analysis of strengths and weaknesses in the company must be unconditionally prepared to determine what position can be taken by the company, in foreign markets. It includes the identification of the strengths and weaknesses of the company as well as the analysis of the competition. It refers to the analysis of the internal business environment; it means the analysis of internal factors that are directly influenced by companies. This paper deals with known and reliable methods of analysis of the internal environment, which can be recommended for the company verifying its position in selected foreign markets. Those methods are vulnerability analysis and evaluation of competitive force of the company.

4

Company's philosophy on a foreign market

Križanová A., Kolenčík J.

Logistyka

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2010

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nr 6

EN

Philosophy of the company, that realizes its business activities on international environment, exceeds national range. The essence of the philosophy is the orientation to wider dimensions as dimensions of the domestic market, orientation to foreign markets and positioning of the products and services on these markets, followed by major need of knowledge about the relevant market, than the domestic market requires, higher business risk, different forms of business, different organizational structures.

5

Tendencies in the professional education for transportation sector in Slovakia

Čorejová T., Križanová A., Novák A.

Logistyka

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2009

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nr 6

EN

The contribution will be dedicated to present condition of professional education for transportation sector in Slovakia, mainly engineering education and to tendencies in curricula related to changes of environment, policy, markets etc. Faculty of Operation and Economics of Transport and Communications at the University of Žilina, is the only university specializing in manager preparation in the transportation sector and communications in Slovakia. The University of Žilina`s mission is sub served very consistently. Therefore, there are many changes and qualitative developments at the university education approach characteristic of the University of Žilina, by operating qualitative shifts in a form of education, educational methods or the educational content. But the success of these shifts depends largely on factors occurs from the outside and inside university environment. The needs of industry are concentrated on the knowledge and skills of engineers including the communication skills and ethic solution problems.

6

Marketing terminology in the field of road transport

Križanová A., Kolenčík J.

Logistyka

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2009

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nr 6

CD-CD

EN

Transportation service as a result of production process - transport, has specific attributes. These attributes such as intangibility, inseparability, variability and finiteness determine every transport service that requires specific terminology in marketing area. This is a reason why it is necessary to exactly define basic terms in field of transport from the marketing point of view.

PL

Usługi transportowe traktowane jako proces produkcji posiadają specyficzne cechy. Cechy te takie jak nierozdzielność, zmienność oraz skończoność charakteryzują kaSdą usługę transportową. Wymaga to podania odpowiadającej im terminologii z zakresu marketingu. Powoduje to konieczność precyzyjnego zdefiniowania podstawowych terminów występujących w obszarze transportu z punktu widzenia marketingu.

7

Market research as a source of information for management of transport companies

Križanová A., Kolenčík J.

Logistyka

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2009

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nr 3

CD-CD

EN

Worldwide changes such as technological advances, internationalization, computerization, deregulation, globalization, etc. in recent years have led to radical changes in the marketing environment. Consumers require higher quality products at a lower, or at least the same prices, higher consumer value and product individualization. Organizations, especially transport companies, in order to succeed in this dynamic environment, must have sufficient information. But it is not just about quantity. Currently, there is no problem to get a large amount of information from various sources. Internet and various databases provide a large amount of information, but not all meet the required quality level. To select timely and relevant information inevitable for a good marketing decision is an art.

8

Contribution of the faculty of operation and economics of transport and communications to training of employees in transportation

Čorejová T., Križanová A., Novák A.

Logistyka

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2009

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nr 6

EN

This contribution presents activities of Faculty of Operation and Economics of Transport and Communications that support increase of qualification and requalification of Transport Department employees. During its nearly 55-year existence, the faculty has always been cooperating consistently with practice, transport enterprises and institutions of road, railway, air and water transport. The faculty profile itself has been created so that it educates experts for the practice requirements. However, the cooperation with the practice does not end in this activity; it gets on with the cooperation during increase of transport specialist qualification in form of courses, trainings and workshops organisation. Moreover, the individual faculty working-positions participate in solutions of the projects targeting on current practice problems, they provide consultative, advisory and expertise services for the needs of practice, government and non-government institutions, and participate in legislation preparation.

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Obecna pozycja i perspektywy zintegrowanego systemu transportu w Republice Słowackiej

Križanová A.

Eksploatacja i Niezawodność

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2008

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nr 4

25-27

PL

W artykule zaprezentowano aktualny stan zintegrowanego systemu transportu na terenie Republiki Słowackiej. Zaprezentowano także analizę podstaw prawnych, rodzaje oraz zalety i wady tego systemu transportu. Artykuł prezentuje także podstawowe warunki techniczne, jakie muszą być spełnione i ustalone w Republice Słowackiej aby w miastach i lokalnych regionach wzrosła liczba zintegrowanych systemów transportowych.

EN

The paper deals with current state of integrated transport systems in the Slovak Republic (SR). There is an analysis of legislative framework of transport system (ITS), description of ITS attributes, advantages and disadvantages of ITS operating in SR in the paper. The paper also points out underlying technical conditions necessary for existence of ITS, which should be established in SR in order to increase the number of ITS projects in cities and regions in SR.