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Environmentally Sustainable Apparel Acquisition and Disposal Behaviours among Slovenian Consumers

Žurga Z., Hladnik A., Forte Tavčer P.

Autex Research Journal

2015

Vol. 15, no. 4

243--259

Fibre production and textile processing comprise various industries that consume large amounts of energy and resources. Textiles are a largely untapped consumer commodity with a strong reuse and recycling potential, still fibres and fibre containing products ends up in landfill sites or in waste incinerators to a large extent. Reuse and recycle of waste clothing results in reduction in the environmental burden. Between 3% and 4% of the municipal solid waste stream in Slovenia is composed of apparel and textiles. This exploratory study examines consumer practices regarding purchase and the disposal of apparel in Slovenia. Data were collected through structured online survey from a representative random sample of 535 consumers. Responses to online questionnaire indicated the use of a variety of textile purchase and disposal methods. The influence of different sociodemographic variables on apparel purchase, disposal and recycling behaviour was examined. Moreover, the differences in the frequency of apparel recycling between consumers with and without an apparel bank available nearby were explored. This research was conducted, since it is crucial to analyse the means by which consumers are currently disposing their textile waste in order to plan the strategies that would encourage them to further reduce the amount of apparel sent to landfills.

Apparel Purchasing with Consideration of Eco-labels among Slovenian Consumers

Žurga Z, Forte Tavcer P

Fibres & Textiles in Eastern Europe

2014

Vol. 22, no. 5 (107)

20--27

The increasing public awareness and sense of social responsibility related to environmental issues have led the textile and clothing industry to manufacture products with improved environmental profiles. During the 1990’s, the industrialised world witnessed a growing number of environmental labels as a way of encouraging consumers and industries to alter their consumption patterns and to make wiser use of resources and energy in the drive for sustainable development. In this exploratory study, environmental knowledge among Slovenian consumers regarding the most popular current eco labels was examined. Data were collected through a structured online survey from a simple random sample of 535 consumers. Responses to an online questionnaire indicated that the largest share of participants consider clothing composition the most, while only a small percentage consider eco labels and the environmental impact. Consumers are willing to pay no more than 10% for a textile product with an ecological label attached. The largest proportion of respondents identified themselves as average eco-conscious,, although they didn’t show any knowledge of eco labels. The study revealed that it is necessary to increase the level of awareness of sustainable materials as well as trust in eco labelling systems with transparent standardisation and certification systems.

Wzrastająca świadomość społeczna odpowiedzialności w stosunku do zagadnień ochrony środowiska skłoniła przemysł tekstylny i odzieżowy do produkcji wyrobów o podwyższonych parametrach ekologicznych. W latach 1990 kraje uprzemysłowione zaczęły wprowadzać coraz więcej oznakowań ekologicznych dla zachęcenia konsumentów i producentów w zakresie wyboru produktu jak i wyboru surowca. W artykule przedstawiono studium oparte na badaniach świadomości ekologicznej słoweńskich konsumentów i ich ustosunkowanie się do najbardziej popularnych oznakowań ekologicznych. Wykorzystano 535 opinii na ten temat, które wykazały ze zdecydowana większość konsumentów uważa za najbardziej istotny skład surowcowy produktu. Tylko mały procent uwzględnia oznaczenie ekologiczne oraz wpływ produktu na środowisko. Konsumenci są skłonni płacić nie więcej niż ponad 10% za produkt włókienniczy oznaczony ekologicznym znakiem. Większość respondentów identyfikowała się jako świadomych ekologicznie mimo braku wiedzy o oznaczeniach ekologicznych.