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Zastosowanie koncepcji marketingu zakupów w przedsiębiorstwie

Waśkowski Z.

Zarządzanie Przedsiębiorstwem

2004

Vol. 7, nr 1

63-67

In total marketing orientated company purchase in involved. Penetration and active looking for good suppliers on B2B market in one of the most important goals every buyer. Purchase processes can be very difficult and risk to realize then purchase team centre should be organized. Modern purchase marketing orientation is based on partnership relations between suppliers and customers to increase total value offered to final consumers. When the active (aggressive) selling is not enough it can be another field to compete and strategic key to success.