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Content available Logistics strategy as a competitive tool for firm performance: The moderating effect of customer service effectiveness
Mogaka Conrad Ochego, Wycliffe Arani
Journal of Sustainable Development of Transport and Logistics
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2020
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Vol. 5, No. 1
56--65
EN
The goal of this research paper is to explore logistics strategy as a competitive tool for firm performance; the moderating effect of effectiveness of customer service: by presenting academic and practical advantages by explaining the preceding and suggesting a forward-looking research agenda based on a conceptual framework for competitiveness in logistics strategy. For support today's logistics managers and scholars, a literature review is established for scrutinize what was previously studied and what needs to be examined. From a focal firm perspective, the research expands the understanding of logistics strategy as a competitive tool while linking customer service effectiveness and the limitations for eventual research.
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