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EN
In his Theory of Communicative Action (TCA), Habermas has advocated that reason, imprisoned in the modern subject, could only express itself as subject-centered reason. But reason itself, as reflected in his communicative form, is not imprisoned or victimized. It is in this communicative reason that rational social action and human emancipatory potential lie. An approach for enabling people from all walks of life to practice communicative action and experience collaboration and organizational democracy is presented. The approach is founded on a pragmatic logic of a discursive form of rationality. The approach is the result of over twenty years of research, development, and testing; it is capable of designing social systems by engaging the stakeholders in "focused and open dialogue". The dialogue merges language, cognition, and action, leading to the emancipation and collaboration of the stakeholders through communicative action. The "systems rationality" of the approach resolves the "existential dilemma" of the system idea, by building a bridge between the quest for comprehensiveness and the practical rationality of the 'lifeworld" as the symbolic world of shared meanings that make social interaction and recreation possible. Two applications of the approach are presented. The first is in the area of designing a Collaborative Front-End Master Plan for developing a new drug with a cross-functional project team from a pharmaceutical company. The second is in the area of designing a strategic plan for a government agency interested in improving the process of reviewing applications for the commercialization of new medical devices and drugs with a design team composed of different experience, disciplines and perspectives. The first represent the design of a new product, and the second the redesigning of an existing process.
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