Wyniki wyszukiwania - BazTech

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Young people’s entrepreneurial attitudes to creating and running business

Skorupa Jakub, Stępień Sebastian

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

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z. 193

533--543

EN

Purpose: The main objective of the study is to indicate the determinants of taking up and running business by young people. Since the spatial scope of the research covers three countries, the authors aim to answer the question about similarities and differences between these states. In addition, the survey was conducted after the COVID-19 pandemic, hence part of the analysis includes issues related to the assessment of the crisis in terms of the economic activity of the surveyed individuals. Design/methodology/approach: the problem concerns the determinants of young people's entrepreneurial activity. The subject includes also entrepreneurial attitudes of actors under study and their approach to business. The empirical analysis involved students from selected universities in 3 countries: Poland, Romania and North Macedonia. The analysis was conducted using online survey questionnaire. The survey covered a total of 161 respondents. Findings: The students emphasised the role of competition as an element shaping the business environment. This factor influenced the relatively high proportion of those seeing difficulties in opening a new business. They realised that knowledge and education were helpful in achieving success in the market, although financial resources and luck were also important. In the consensus view of respondents, the pandemic increased the risk of operating for entrepreneurs. Research limitations/implications: firstly, the research sample is relatively small (especially for Macedonia) and purposively selected (students), thus the results cannot be representative of the entire population of young people in the selected countries. Secondly, the survey is static and does not indicate trends in the perception of the problem at hand. In the future, it is planned to repeat the analysis on a larger group of respondents in order to eliminate the weaknesses indicated. Originality/value: The article brings elements of originality in the layer concerning the attitudes of young people (students) towards entrepreneurship in a post-pandemic environment. The added value is the comparative analysis of the three countries included in the study.

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Housing market facing pandemic Covid-2019

Zaremba Aneta, Blaszke Małgorzata, Mickiewicz Bartosz, Skorupa Jakub

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

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z. 194

689--700

EN

Purpose: The aim of this article is to present the situation of the housing market in the face of the conditions resulting from the covid-19 pandemic. The research focuses on the phenomena that took place in the individual quarters of the years 2019-2021, i.e. just before the pandemic period, during the restrictive phase of the pandemic and just after the pandemic. Design/methodology/approach: Data for 16 cities, which are provincial capitals, were analysed. The source data comes from the Central Statistical Office (CSO) and the Report on the Situation on the Residential and Commercial Real Estate Market in Poland in 2019, 2020 and 2021 prepared by the National Bank of Poland. The methodology of the research was based on statistical methods, and a study was made of changes over time in the number of transactions made and average unit prices of residential units and rental rates, as well as the number of dwellings offered. Findings: The research shows that the market dynamics hardly slowed down during the pandemic period. In all surveyed cities, an increase in unit prices of residential units and a decrease in rental rates were observed in selected quarters of 2020. In 2021, the residential property market in the main cities in Poland was in an expansionary phase. The number of transactions made was strongly influenced by the ability to obtain mortgage loans. During the study period, the interest rate was at a significantly low level. On the basis of the research carried out, it must be concluded that the market that defended itself from the pandemic crisis was the residential market. This supports the finding that residential real estate is perceived as a relatively safe investment of capital, which has so far yielded higher rates of return compared to placing cash in safer assets such as Treasury bonds or bank deposits. Originality/value: The publication describes the behaviour of the residential property market during and immediately after the COVID 19 pandemic. Demand, supply and prices of residential units are analysed. The publication is aimed at those analysing the impact of pandemics and other unusual events on markets and real estate professionals.

3

The competitiveness and development of regions in Poland – selected instruments of socio-tourist infrastructure

Andruszkiewicz Krzysztof, Schulz Maciej, Skorupa Jakub

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 176

9--19

EN

Objective: The aim of the article is to assess the competitive potential of Poland’s regions, in the context of effective strategy building for further development thereof. Design/methodology/approach: The article employs the method of critical investigation of the literature on the subject as well as presents an analysis of statistical data on selected sociotourist infrastructure instruments. An examination of two selected infrastructure elements was carried out for the purpose of the article, which can form a basis for formulation of strategies to improve the competitiveness and development of regions in Poland. Results: The Authors present the issue of regional competitiveness, with particular focus on the methods of assessing and building the competitiveness of regions through selection of an optimal strategy for further development thereof. In this context, two selected instruments of socio-tourist infrastructure are discussed, which can form a basis for formulation of strategies to improve the competitiveness and development of regions in Poland. The infrastructure elements presented serve as an example of areas characterized by great potential for growth, as a consequence of years of neglect (health care), or constrained by independent external COVID-19 pandemic associated conditions (accommodation industry).

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Co-operation between Polish enterprises within the scope of innovation-focused activities in 2017-2019

Andruszkiewicz Krzysztof, Kasprowicz Magdalena, Zajdel Małgorzata, Skorupa Jakub

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 156

18--33

EN

Objective: the authors’ main objective was to analyse, on the basis of other publications on the subject, the merits, the stages and the reasons for which enterprises establish innovation-driven relationships, as well as to present the results of an empirical study showing the condition and scope of co-operation between Polish enterprises within the scope of innovation-related activities in the years 2017-2019. Project/methodology/approach: The results of the empirical study presented in the paper have been taken from a statistical analysis by the Central Statistical Office titled: “Innovative activities of enterprises in the years 2017-2019”, GUS (Central Statistical Office), Warsaw-Szczecin 2020. The study covering industrial and service enterprises was carried out in the years 2017-2019, and its results were published in 2020. The study applied the methodology developed by Eurostat and OECD described in the Oslo Manual (Oslo Manual, 2008). Findings: the paper and its summary discuss the main findings from the and the results of the empirical study conducted. Originality/value: the paper presents the latest data published by the Central Statistical Office, which are the results of studies innovation-focused activities of Polish enterprises as part of innovation-driven co-operation (relationships). The paper is addressed chiefly to industrial and service enterprises.

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The essence and the process of region branding

Andruszkiewicz Krzysztof, Schulz Maciej, Skorupa Jakub

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2021

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z. 152

7--16

EN

Purpose: The main purpose of the article is to explain the basic concepts related to regional marketing and to propound a model of region branding. Design/methodology/approach: The study incorporates the results of a study on various aspects related to region branding. The process of branding, especially implementation of the region brand, usually is a long and complex undertaking. It certainly should take into account the specificity (nature) of the region. The model proposed in the paper includes the most important and universal aspects of region branding. The following assumptions have been made, which constitute the basis of many such model studies propounded by the authors of foreign and domestic models. Findings: The process of building a region’s image and reputation is associated with its search for ways to present its strengths and the increasingly effective methods supporting development and competitiveness. Region branding and its management has become a phenomenon undertaken quite commonly as to communicate the region's competitive advantages to its internal and external stakeholders. Poland's accession to the European Union meant that native places (regions) should also be recognizable, positively associated, offering above-average values for consumers, tourists as well as Polish and foreign investors. Practical implications: The strategic plan developed for implementation of the region brand indicates the methods and tools, arranged by functional areas and their initial planning in time. Another challenge that is quite important in the implementation phase is the development of a system for diffusion of the region brand’s guiding idea to various institutions, entities and groups that are partners in the region brand implementation program. Social implications: The main (key) strategic objective of region brand implementation program is to transfer the guiding idea and the knowledge about the program to lower levels, as to facilitate the greatest possible reach and support of local communities. Originality/value: This paper presents selected results of the study on various aspects associated with regional marketing. One of the research objectives was to build the model of that includes the most important and universal aspects of region branding.