Wyniki wyszukiwania - BazTech

Ograniczanie wyników

Znaleziono wyników: 2

Liczba wyników na stronie

Wyniki wyszukiwania

Sortuj według:

Ogranicz wyniki do:

The image of voivodeship cities among residents: exploring age-related perspectives

Tomaszewska Ewelina Julita, Glińska Ewa

Economics and Environment

2024

No. 1

art. no. 743

Purpose: Image is one of the key issues in city marketing and branding. City image studies are essential tools for urban planners, social researchers as well as political decision-makers and local authorities aiming to understand how people perceive the urban space in which they live. The objective of this article is to identify the image of voivodeship cities among their residents based on the respondents’ age categories. Methodology/approach: The article relies on the results of a quantitative study conducted with a sample of 728 respondents residing in selected voivodeship cities in Poland. The research tool employed in the study was a standardised survey questionnaire. Findings: The findings reveal a statistically significant difference in the assessment of the overall city image by residents across various age categories. Practical implications: This article may serve as an inspiration for city managers who, in shaping a positive image of urban centres, can communicate information about selected city attributes tailored to the chosen age category of inhabitants. Originality/value: The research results unequivocally confirm that older city dwellers appear to be more inclined to feel an emotional connection to their place of residence and express positive opinions about it.

Cel: Wizerunek to jedno z kluczowych zagadnień marketingu i brandingu miasta. Badania wizerunku miast są niezbędnym narzędziem dla urbanistów, badaczy społecznych, a także decydentów politycznych i władz lokalnych, których celem jest zrozumienie, w jaki sposób ludzie postrzegają przestrzeń miejską, w której żyją. Celem artykułu jest identyfikacja wizerunku miast wojewódzkich wśród mieszkańców w zależności od ich przynależności do poszczególnych kategorii wiekowych. Metodyka/zastosowane podejście: W artykule wykorzystano wyniki badania ilościowego przeprowadzonego na próbie 728 respondentów zamieszkujących wybrane miasta wojewódzkie w Polsce. Narzędziem badawczym zastosowanym w badaniu był standaryzowany kwestionariusz ankiety. Sposób rozwiązania problemu badawczego: Wyniki wskazują na istotną statystycznie różnicę w ocenie ogólnego wizerunku miasta przez mieszkańców w różnych kategoriach wiekowych. Implikacje praktyczne: Artykuł może być inspiracją dla zarządców miast, którzy kształtując pozytywny wizerunek ośrodka mogą komunikować mieszkańcom informacje o wybranych atrybutach miasta dostosowując komunikaty do wybranej kategorii wiekowej obywateli.

Tomaszewska Ewelina Julita

Engineering Management in Production and Services

2021

Vol. 13, no. 4

131--147

Intelligent transport systems (ITS) are undoubtedly an opportunity for the sustainable development of smart cities today. ITS is based on advanced transport technologies that help minimise the emission of harmful substances to the environment. Smart mobility and ITS are related to the use of ICT. The implementation of technologically advanced ITS is associated with several benefits, barriers and difficulties. However, transport, ITS and smart mobility (as a component of a smart city) are indicated as the most desirable option for sustainable urban transport systems. The article aims to identify barriers related to the implementation of ITS in cities from the point of view of people responsible for the organisation of urban transport representing the local government of selected voivodship cities in Poland. The goal formulated in this way allowed to identify the following research question: what are the problems and barriers of implementing ITS in the city from the local government’s perspective? To achieve the paper’s aim, the author based their analysis on a qualitative technique of collecting empirical data. Ten individual in-depth interviews were conducted with representatives of local governments (vice-mayors and members of urban transport organisers) in voivodship cities, which represented six Polish macro-regions. Research results and findings indicate the main categories and subcategories of barriers related to the ITS implementation. The identified barriers are grouped into the following categories: economic, social, organisational, technological and legal. The contribution is twofold: first, in the presentation of the theoretical and practical barriers to ITS in juxtaposition; and second, in identifying the intelligent transportation impact, which affects the provision of being a smarter city. The findings can positively influence as important factors for local governments to focus on intelligent transport.