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The impact of operational and innovative management on the creation of corporate social responsibility in the logistics industry

Pasek Krzysztof

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2023

z. 174

113--130

Purpose: The main goal of the article is to indicate the links between operational and innovative management in building corporate social responsibility in the logistics industry. The dependence of the links will indicate specific applications for logistics and production companies. Operational management and supply chain management are related to the functioning of the organization on the market. Producers produce physical goods that are used directly by consumers or by other companies. Transport companies provide services consisting in the movement of goods, design companies, use specialist knowledge to create products and even shape the image of companies. The common element is that each organization has an operational function. We can therefore say that the operational function is the set of people, technology and systems within an organization, the primary purpose of which is to deliver to customers its products or services. Design/methodology/approach: Market analysis in Europe of companies from the logistics industry based on professional experience and numerous studies of the companies in question from the implemented CSR solutions. Findings: The study confirmed that a turbulent environment has a direct impact on the management, functioning and financial performance of the company. Originality/value: The article is addressed to dynamically developing companies in the logistics industry, which, despite the pandemic, war and rampant inflation, develop their business activities paying particular attention to corporate social responsibility. Another point to note is that most organizations operate as part of a longer supply chain. So the supply chain is a network of manufacturers and service providers that work together to proces and movement of goods, from the raw material phase to the end user level. All these cooperating entities are linked by the flows of physical goods, the flows of information, and the flows of cash. In summary, supply chains comber the operational functions of many different organizations. The added value is the possible combination of operational and innovative management in logistics with corporate social responsibility.