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Analysis of the effect and relationship of Expo organizations on the city: Expo 1998 Lisbon case

Rizaoğlu Ayşe Merve, Şenyiğit Özlem

Systemy Wspomagania w Inżynierii Produkcji

2022

Vol. 11, iss. 2

85--95

Expo organizations are global events dedicated to finding solutions to the fundamental challenges faced by humanity through engaging and immersive events organized within the framework of a determined theme. It plays an important role in raising awareness of the host city and international participants, as well as helping to shape a nation's image and reputation. The idea of introducing the changes and developments taking place around the world to the whole world and bringing people with different cultures and views together on a common platform is an important factor in the formation of Expo organizations. Hosting Expo events is an opportunity that every city can get perhaps once in its history. For this reason, it is very important that the time frame, which starts with the candidacy application and covers the organization process and beyond, is carried out successfully. In this direction, the effect and relationship of Expo organizations on the city were analyzed in this study. The impact of Expo 1998 Lisbon, chosen as the sample, on the city and the relationship established with the city were analyzed, and the importance of Expo organizations in branding and promotion of cities was tried to be determined. The example of Expo 1998 Lisbon was analyzed by examining the studies in the literature, and it was aimed to determine the evaluation criteria for the relationship of the Expo organizations planned to be organized in the future with the city.