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Corporate social responsibility concept

Chwistecka-Dudek Halina, Korenkiewicz Aleksandra

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2021

z. 151

115--126

Purpose: The purpose of this paper is to present selected theoretical aspects of the concept of corporate social responsibility and the stakeholder theory that is closely related to it, targeted at liability with respect to specific stakeholder groups. Design/methodology/approach: The literature research and the critical analysis of both, the national and foreign subject literature have been used as the research methodology. Findings: Social responsibility is a concept in compliance with which companies, whilst designing their development strategy, take social groups, i.e. interests of selected groups of stakeholders, into account in their activities. This requires identification of diverse stakeholder groups, determination of the degree of their significance and proper management of relations with them. Thus, the concept of social responsibility is a process as part of which the companies manage their relations with stakeholders who may influence their economic success. Practical implications: The practical implications concern taking into consideration the application of the CSR principles in managers’ decisions and treating the conception in strategic aspects. Originality/value: The discussed issue belongs to one of the newest trends in management sciences and fits into the current conception of sustainable development. Proper integration of social values with the strategy allows developing and maintaining long-term competitive advantage. Therefore, the CSR conception is a long-term process of managing relations with groups of stakeholders in order to generate value for them and for enterprises’ owners.