This research develops an urban travel demand model for 19 directional O-D city-pair from Owerri Urban. Using revealed preference data from the period of 2014 to 2016 operated by sixteen transport companies in Owerri, Imo State. Other empirical findings include that; overall fares elasticities are low, so that increases in fare levels will almost always lead to increases in revenue. An empirical model to assess the viability of intercity passenger transport operation in Nigeria was formulated. This study will help the operators in business to do a sensitivity analysis based of changes in the intercity passenger travel markets in Nigeria.
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