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Purpose: This paper discusses the use of acceptance sampling technique as a practical tool for quality assurance applications to decide whether the lot is to be accepted or rejected. Design/methodology/approach: In Malaysia, single attribute acceptance sampling plan is widely practiced for quality assurance purposes in manufacturing companies. Literature showed that majority of past studies on acceptance sampling had focused on the development and establishment of new methods for acceptance-sampling application. However, there is none that had investigated the relationship between acceptance sampling plan selection and effectiveness of the selection. Therefore, in this study, the authors had analyzed the effectiveness the acceptance sampling plan application method and its implementation problems in manufacturing electrical and electronics products. The study was conducted by using case study methodology at three manufacturing companies coded names: company A, B and C. In this paper, the authors would like to share the case study companies' experienced of acceptance sampling plan selection and difficulties that they had faced during the course of implementing acceptance sampling in their production lines. Findings: The result from the three case study companies showed by implementing acceptance sampling they could easily investigate and diagnose their suppliers' product quality immediately upon their arrival at the company premise. Practical implications: The continuous improvement and review of acceptance sampling plan is important to improve the products quality and ensure continuous customer satisfaction. Originality/value: All the three case study companies agreed that acceptance sampling implementation had improved their product's quality in the market place.
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