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Purpose: The main purpose of the paper is to systematize and analyze social responsibility strategies the organizations operating in car industry perform with regard to climate crisis. The paper attempts to determine to what extent the non-financial reports reflect producers’ concern for the environment and what impact it has on their CSR strategies. Design/methodology/approach: The approach applied in the paper is of descriptive-empirical nature. The research methods involved in this paper are: induction, deduction, literature studies, as well as data analysis and case-study. The method of critical and comparative analysis was used in relation to the views presented in the literature. Findings: The paper ends with a brief presentation of research findings which correspond to the formulated research questions on prevailing directions in shaping CSR strategies in car industry today. Research implications: Future research directions should focus on further, expanded research exploration in the area, taking into account other producers worldwide. Additional work is needed to disseminate research findings among managers and to implement them in appropriate strategies. Practical implications: The results of the research discussed in the paper have a theoretical but also some practical implications mainly for the managers but also for potential customers and cooperators of the automotive industry. Social implications: Building awareness of trends in shaping social responsibility strategies in car manufacturing industry. Originality/value The paper has a cognitive value for managers as well cooperators and customers of car manufacturers. The outcomes have theoretical as well as practical implications in search of solutions to improve CSR strategies in the light of ongoing climate crisis.
EN
Purpose: The main goal of the paper is to analyze customers relation between video game developers and the gaming community and their impact on the corporate image creation as well as gaining trust and good reputation by the company. Design/methodology/approach: The approach applied in the paper is of descriptive-empirical nature. The research methods involved in this paper are: induction, deduction, literature studies, as well survey and data analysis. The method of critical and comparative analysis was used in relation to the views presented in the literature. Findings: The paper ends with a brief presentation of research findings which correspond to the formulated research questions on building the relations with a client. Research implications: Future research directions should focus on further, expanded research exploration in the area, taking into account various industries. Additional work is needed to disseminate research findings among managers and to implement them in public relations policies of the companies. Practical implications: The results of the research discussed in the paper have a number of practical implications mainly for the managers in terms of use of customers relations tools and improvement of communication strategies. Social implications: Building awareness of customer to business communication. Originality/value The paper has a cognitive value for managers. Results have theoretical as well as practical implications in search of solutions to customers relations management.
3
Content available Leadership and managing stress in the organization
EN
Purpose: The main purpose of the paper is to systematize and analyze relation between the role of leadership and stress management in the organizations, indicate sources of stress as well as to determine possible responses to such situations with regard to their impact on the organization. Design/methodology/approach: The approach applied in the paper is of descriptive-empirical nature. The research methods involved in this paper are: induction, deduction, literature studies, as well survey and data analysis. The method of critical and comparative analysis was used in relation to the views presented in the literature. Findings: The paper ends with a brief presentation of research findings which correspond to the formulated research questions on most common causes of stress in organizations and its impact on the organization and people as well as their behaviors and reactions. Research implications: Future research directions should focus on further, expanded research exploration in the area, taking into account various industries. Additional work is needed to disseminate research findings among managers and employees and to implement them in appropriate stress management trainings. Practical implications: The results of the research discussed in the paper have a number of practical implications mainly for the managers in terms of use of stress management tools and improvement of stress management strategies. Social implications: Building awareness of stress management issues. Originality/value The paper has a cognitive value for managers as well as employees working in organizations. Results have theoretical as well as practical implications in search of solutions to stress management.
EN
Over the last several decades, neuro-fuzzy systems (NFS) have been widely analyzed and described in the literature because of their many advantages. They can model the uncertainty characteristic of human reasoning and the possibility of a universal approximation. These properties allow, for example, for the implementation of nonlinear control and modeling systems of better quality than would be possible with the use of classical methods. However, according to the authors, the number of NFS applications deployed so far is not large enough. This is because the implementation of NFS on typical digital platforms, such as, for example, microcontrollers, has not led to sufficiently high performance. On the other hand, the world literature describes many cases of NFS hardware implementation in programmable gate arrays (FPGAs) offering sufficiently high performance. Unfortunately, the complexity and cost of such systems were so high that the solutions were not very successful. This paper proposes a method of the hardware implementation of MRBF-TS systems. Such systems are created by modifying a subclass of Takagi-Sugeno (TS) fuzzy-neural structures, i.e. the NFS group functionally equivalent to networks with radial basis functions (RBF). The structure of the MRBF-TS is designed to be well suited to the implementation on an FPGA. Thanks to this, it is possible to obtain both very high computing efficiency and high accuracy with relatively low consumption of hardware resources. This paper describes both, the method of implementing MRBFTS type structures on the FPGA and the method of designing such structures based on the population algorithm. The described solution allows for the implementation of control or modeling systems, the implementation of which was impossible so far due to technical or economic reasons.
EN
Purpose: The main purpose of the paper is to systematize and analyse conflict behaviour in organizations, indicate sources of conflicts, as well as determine possible responses to such situations with regard to their impact on the organization. Design/methodology/approach: The approach applied in the paper is of a descriptive and empirical nature. The research methods involved in this paper are: induction, deduction, literature studies, as well as survey and data analysis. The method of critical and comparative analysis was used in relation to the views presented in the literature. Findings: The paper ends with a brief presentation of research findings, which correspond to the formulated research questions on most common causes of conflicts in organizations, the conflict’s impact on the organization and people, managers’ and employees’ behaviour and reactions. Research limitations/implications: Additional work is needed to disseminate research findings among managers and employees and to implement them in appropriate conflict management trainings. Originality/value The paper has a cognitive value for managers, as well as employees working in organizations. Results have theoretical, as well as practical implications in search of solutions to conflicts.
EN
The social learning mechanism used in the Particle Swarm Optimization algorithm allows this method to converge quickly. However, it can lead to catching the swarm in the local optimum. The solution to this issue may be the use of genetic operators whose random nature allows them to leave this point. The degree of use of these operators can be controlled using a neuro-fuzzy system. Previous studies have shown that the form of fuzzy rules should be adapted to the fitness landscape of the problem. This may suggest that in the case of complex optimization problems, the use of different systems at different stages of the algorithm will allow to achieve better results. In this paper, we introduce an auto adaptation mechanism that allows to change the form of fuzzy rules when solving the optimization problem. The proposed mechanism has been tested on benchmark functions widely adapted in the literature. The results verify the effectiveness and efficiency of this solution.
EN
The objective of the paper is to describe and systematise the concept of the enterprise’s resources, as well as to indicate comprehensive methods of managing intangible assets followed by the case study of a Polish gaming industry company with regard to protection of its non-material assets. The approach applied in the paper is of a descriptive-empirical nature. The research methods used in this paper are: induction, deduction, literature studies and a case study. The method of critical and comparative analysis was used in relation to the views presented in literature. The paper ends with a brief presentation of the research findings.
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