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Influence of Critical and Economic Motivations on the Intention to Buy Second Hand Clothes of Vietnamese Consumers

Hoa Bui Thi Phuong, Ngo Quang Van

Annals of Computer Science and Information Systems

2021

Vol. 28

163--167

This study focuses on the impact of critical and economic motivations on the intention to buy second hand clothes (SHC) of Vietnamese consumers. Using quantitative research methods to conduct research. Survey sample of 823 consumers aged 18-41 years living in Vietnam. The data was analyzed and processed by SPSS 23 and Amos 23 software. The research results have shown that the critical and economic motivations have impacts on the attitude, which in turn influence the purchase intention of consumers. Besides, the low-price motive, which was mentioned as the main reason why consumers buy SHC, now only indirectly affects the intention to buy through the mediating variable. Especially for Vietnamese consumers, the critical motivation includes both the perception of sustainability and the anti-ostentation dimension.